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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Campaign

Campaign Analytics Metrics Search

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. If we make real-time decisions, let's get real time data.

Metrics

Metrics Marketing Search SEO

StartUpRoar

Brand Measurement: Analytics & Metrics for Branding Campaigns

Eight Silly Data Things Marketing People Believe That Get Them Fired.

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