Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. How many through SEM? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel.

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. But you don’t need to spend money on SEM. YouTube is a distribution and marketing channel like any other. Notably I said: You have to have owned & operated websites (O&O) to drive traffic to. You must invest in technology.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Brandanew

JANUARY 8, 2016

Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Tina Chan, Social Media Manager, GEECL.

Analytics 100

Analytics Social Media Marketing Media 100

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48