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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. its product or service) to its customers. There are two major channels: physical channels and virtual (web/mobile) channels. Should they create a freemium version of their current product?

Channel 235
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast. Content goes global (of Maker Studios 4.4

Video 339
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

And for the record, that’s per month not total in aggregate! Production costs have fallen more than 90%. And we are unbelievably proud to see the company grow from small, crappy offices above a taco shop in Venice to a production home in Culver City with 70,000 square feet and more than 50,000 individual content contributors.

Video 320
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Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

YoungUpstarts

by Shailendra Nagarajan, Senior Product Marketing Manager at DataWeave. How can they ensure that their products and overall brand identity are being perceived well on all eCommerce sites? How can they determine whether their products are being sold at the right price across all channels? How can brand analytics help?

eCommerce 127
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. If you can break this down by channel that you’ve acquired them from this is obviously better. In our next meeting I asked them how often it crashed.

Metrics 346
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Top 10 Emerging Marketplaces for Chemical Industry in 2022

ReadWriteStart

Many shutdowns and market dry-ups resulted in domestic dependency that narrowed down where products could be found. There has been a Significant Interruption in Traditional Channels for Sales and Sourcing. As a result of the pandemic, there is a significant interruption in traditional channels for sales and sourcing. Regulatory.

Germany 175
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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

That couldn’t happen without the advent of lower cost production & distribution. And as we know the book industry is moving fully electronic with the advent of the Kindle making the costs of production & distribution nearly zero. Production costs have plummeted. Even a hundred. Think about music as another example.

Media 302