Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. There is only one channel where our ability to discern intent is the super-strong. I love governments!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? A successful startup strives for this latter case.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Up and Running

NOVEMBER 12, 2014

The proposed equity crowdfunding rules allow your business to fundraise up to $1 million per 12 month period in its aggregate equity crowdfunding campaigns. Most of your network’s retention and growth presumably will come through your interactions and networking on social media platforms, such as Facebook, Google Hangout, and Twitter.

Equity 125

Equity SEC Technical Review Security 125

Women Entrepreneurs Can

AUGUST 30, 2020

Improving Employee Engagement and Retention. When it comes to improving employee engagement and retention, AI offers great potential. AI-powered tools can gauge the effectiveness of employee collaboration by monitoring workplace social channels and social enterprise tools. For a business to thrive, it needs talent.

Artificial Inteligence 59

Artificial Inteligence Technical Review Retention Aggregator 59

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Instead, each potential customer has to go through a self-serve process of signing up and paying money.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

AUGUST 19, 2016

These behaviors can be useful in investigating how different behaviors impact retention and churn, funnel conversion rates, and revenue. It’s all about teasing out behaviors that correlate with higher conversions, retention, or whatever metric you’re optimizing. Aggregate Audience Data. Image Source. Mobile RTB.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? When optimizing for retention , it’s important to look at customers that spend the most over time via upsells. How did that effect their average order value?

Conversion 48

Conversion Retention Acquisition Metrics 48

Hearpreneur

JULY 8, 2017

Some innovators with integrated business models like Kaiser Permanente are making great strides in aggregating your patient data and making it accessible to you. A “gamified” incentive structure is used to deliver cash rewards every 3 months. If you want to see what I mean, take a look at these interviews with a handful of our members.

Technical Review 50

Technical Review Fractional CTO CTO CTO Hire 50

YoungUpstarts

FEBRUARY 11, 2019

Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data? From awareness to post-purchase, analyzing the ups and downs of your strategy will show when to apply the gas (or brakes) with a customer and focus on retention.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

Hunter Walker

OCTOBER 25, 2020

Second, that community is the most powerful retention mechanism available to game developers, because you see, these “soldiers” were players in an online WWII multiplayer simulation. Watching a half dozen French Resistance soldiers standing around debating whether Taco Bell is “authentic” teaches you some things. each month).

North Carolina 118

North Carolina Community Media Video 118

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. How are you reading it right now?

Email 54

Email Software Review Software Campaign 54

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. Aggregates lie. At this point, all order data is still aggregated. This is done to view the median LTV per channel. (We

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Austin Startup

FEBRUARY 25, 2010

The cloud-based Social Middleware Platform sits between business users and public social networks, giving enterprises the control, security and visibility they need to transform the social Web into a viable business channel.&#

Social Network 59

Social Network Chad Stealth Aggregator 59

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

Mike Michalowicz

NOVEMBER 1, 2016

Be sure you understand how to make every aspect of the business repeatable and scalable: aggregation, ingredient purchasing, production, fulfillment, customer experience and customer retention. Young businesses have a lot of product lines and sales channels. Unit economics doesn’t just mean the gross margin.

Balance Sheet 60

Balance Sheet Incubator Cofounder Salary 60

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. Let’s explore. Stage 1: Which In-App Events Correlate With Your Goals? Feature image source.

Mobile 48

Mobile Conversion Retention Campaign 48

Transformify

OCTOBER 25, 2024

Expanding the Recruitment Network AI-powered ATS tools can post volunteer opportunities across multiple platforms, including social media channels, job boards, and volunteer-specific databases. The base functionalities of TFY AI ATS are offered at no cost to NGOs and charities to help them maximize their social impact.

ChatGPT 40

ChatGPT Algorithm Syndication Syndicate 40

www.vccafe.com

MARCH 11, 2013

customer retention, churn reduction, lifetime value. aggregation. Roku Channel Store. SEO Keyword Analysis Tool. Online Marketing Suites. HubSpot -Â online marketing and web analytics system. Performable â?? personable web analytics/lifecycle marketing. Custora â?? free/cheap web customer relationship mgmt software. Highrise â??

Software Review 53

Software Review Technical Review Israel Startup 53

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. The resulting visualization shows the tool’s prediction performance and correlations between datasets and retention. which leads will convert—however you define conversion.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. Competition shifts from user acquisition to user retention. Yet these platforms are only two to three years old.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48

abovethecrowd.com

JUNE 2, 2021

Would that help retention and NPS (Net Promote Score)? They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter. Would they be loyal?

IPO 82

IPO Customer Matching Silicon Valley 82