Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.

Search 137

Search Analytics PPC Green 137

ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data. Daniel Layfield, Growth Product Manager at Codecademy. Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

JUNE 21, 2016

The Local SEO Playbook – Your Guide to Local Rankings written by John Jantsch read more at Duct Tape Marketing. Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Create local content. Focus on reviews.

SEO 53

SEO Software Review HTML Search 53

ConversionXL

SEPTEMBER 10, 2019

Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. The long-term game completely changes: At scale, these channels can 10X the size of most companies.

Conversion 133

Conversion Technical Review Channel Engineer 133

Duct Tape Marketing

JUNE 8, 2016

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. SEO tools and strategies are constantly changing. We discuss SEO, website design and the keys to getting your business to rank. Questions I ask Justin: What are common SEO mistakes that businesses often make?

Lead Generation 28

Lead Generation SEO Channel Software Review 28

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

Duct Tape Marketing

JUNE 12, 2024

And now different channels are emerging. There are ways you can use it to create SEO content at scale. Once that's going to all get John Jantsch (07:28): Aggregated, Jonathan Gandolf (07:29): It's going to be interesting to see. Now, not an SEO expert, and I'm not an AI expert. Jonathan Gandolf (07:25): It's true.

Marketing 90

Marketing B2B Distribution Audience 90

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Inbound links are the lifeblood of SEO. Increased inbound links. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

Duct Tape Marketing

MARCH 12, 2025

The Truth About SEO, AI, and Content in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Bruce Clay In this episode of the Duct Tape Marketing Podcast , I interviewed Bruce Clay, widely regarded as the “Father of SEO.”

SEO 55

SEO ChatGPT Artificial Inteligence Search 55

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Jump-Start Your Learning. … A little better.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators!

Web 165

Web Design Marketing Security 165

Both Sides of the Table

APRIL 23, 2011

It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30). It had a strong user base and 50 million monthly uniques.

Vertical 265

Vertical Curation Boston Burn Rate 265

Duct Tape Marketing

JANUARY 3, 2018

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. SEO tools and strategies are constantly changing. We discuss SEO, website design and the keys to getting your business to rank. Questions I ask Justin: What are common SEO mistakes that businesses often make?

Lead Generation 66

Lead Generation SEO Channel Aggregator 66

Both Sides of the Table

JANUARY 5, 2016

Multi-Channel-Network. The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. You create and aggregate videos.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. The Uberflip platform starts with aggregating all the content you create and curate. Are they interested in learning about SEO? Then there’s the question of trying to prove the ROI of your content.

Marketing 162

Marketing Curation B2C Audience 162

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 140

Analytics Aggregator Channel B2B 140

Lightspeed Venture Partners

DECEMBER 14, 2012

The group consensus was quite clear — media companies would need to embrace a mix of distribution channels and business models to remain relevant, a testament to customer choice driving all models in parallel. Spotify, Rhapsody. Netflix, HBO Go. Live events. Movie Theaters.

Business Model 159

Business Model Distribution Aggregator Channel 159

www.kalzumeus.com

AUGUST 13, 2012

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes.

Email 54

Email Software Review Software Campaign 54

Up and Running

JUNE 23, 2015

90 percent of our clients are ordering more than one product at a time, so we’re an aggregator. Absolutely invest even a minimal amount in SEO and Google AdWords. Social media is our primary marketing channel,” Cote says. They don’t have time to go digging around to find all these great innovations; we do. Social media.

Cofounder 60

Cofounder Sweat Equity Social Media Business Model 60

ConversionXL

AUGUST 19, 2016

You may find session lengths and conversions both increased, or decreased sessions lengths with no change in conversions rate (great SEO, but issues when converting). There are 3 steps marketers can follow to start connecting specific users’ mobile and desktop behavior: Aggregate audience data. Aggregate Audience Data.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. SEM and SEO templates. content, channels, etc.) Supermetrics. 50+ reports.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Up and Running

NOVEMBER 20, 2014

Not to mention, sharing information only related to your individual key performance indicators and successes, segments the content to a very narrow audience, thus decreasing SEO value, engagement and exposure. – Tolga Tanriseven , GirlsAskGuys. These can be useful for SEO, but that’s about it. One Big Launch. One-Time Boosts.

PR 145

PR Small Business SEO Warrant 145

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Israel Social Network Flash 145

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). In Google Analytics it is a standard report here: Conversions > Multi-Channel Funnels > Time Lag. + % Assisted Conversions.

Metrics 153

Metrics Web Analytics CPA 153

The Startup Magazine

JULY 9, 2020

Improving your visibility and Rankings on Search Engines with SEO. Many startups are using the pandemic to invest in SEO or Search Engine Optimization. SEO is the process of ranking your website for your industry-relevant keywords on search engines. Great digital marketing agencies are able to create high ROI SEO strategies.

Social Media 107

Social Media PPC Marketing SEO 107

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. YouTube is a distribution and marketing channel like any other. Notably I said: You have to have owned & operated websites (O&O) to drive traffic to. You should be able to convert at least 5-15% of your audience.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

The Next Web

DECEMBER 8, 2013

Start with aggregating scarce and in-demand inventory. Typically, demand and buyers can be found after supply liquidity has been achieved through a combination of word of mouth and SEO. As a rule of thumb, it is 10x harder for a marketplace to generate the first $1M in transactional value than a traditional e-commerce store.

B2C 136

B2C B2B Demand Vertical 136

Occam's Razor

JANUARY 4, 2022

Media Costs is the amount you have to spend on advertising (a category that also includes your Owned and Earned efforts – after all SEO, Email, Organic Social all cost money). Additionally, by aggregating products/services into lumpy groups, it can give a misleading sense of success. You can do it in aggregate. Hopefully. :).

Conversion 129

Conversion Analytics .Net Metrics 129

Duct Tape Marketing

JULY 2, 2013

Content – The best path to increased long tail SEO and customer loyalty – Key Question – How can you use existing and new content to create engagement and opportunity? YouTube Video channel selector. Visualize industry related data – most popular X on Twitter, aggregate industry related tweets. Geo location-based content.

Marketing 78

Marketing Social Media Aggregator Database 78

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. The multi-channel strategy you are executing is unique. All visits.

Analytics 124

Analytics Web Acquisition Metrics 124

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. But why not just focus on SEO and call it a day? And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp).

Search 76

Search PPC Kansas City B2C 76

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Ben's Blog

JUNE 3, 2024

Marketing copilots, with their ability to go through large amounts of data from multiple customer data platforms and use all your data in one place (especially as marketing channels continue to increase), will also be able to help with non-content creation work, such as audience segmentation and planning. via Captions ).

Software 84

Software Sales Marketing Vertical 84

Duct Tape Marketing

MARCH 27, 2018

The key is to continue to position yourself as the expert in your field, and the best way to do this is to create and aggregate content into one place to show not only your visitors that you know what you’re talking about, but search engines as well. It’s no longer an SEO tactic or simply content marketing. I hope not!

Aggregator 78

Aggregator Social Media Engineer SEO 78

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

JANUARY 30, 2012

Every search engine's SEO algorithm is unique. I use the data above to customize my SEO strategy for each search engine. On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!) compared to Ask, etc. Good to know.

Analytics 146

Analytics Metrics API Web 146