Remove Aggregator Remove Channel Remove SEO
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. SEO is seldom “free.”. How many through affiliate deals? How many through SEM?

Metrics 346
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How to Get Your SEO and PPC Teams on the Same Page

ConversionXL

SEO has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. PPC has a role.

PPC 69
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Transcript of Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Justin Sturges: Yeah, and one of the key things that is often missed in a lot of the tools out there are the key aggregators … Oh shoot, I’m so bad with names. Back to Podcast. Transcript.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 156
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Why You May Be Missing the Boat When It Comes to Local SEO

Duct Tape Marketing

Why You May Be Missing the Boat When It Comes to Local SEO written by John Jantsch read more at Duct Tape Marketing. If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. You’re ignoring the importance of on-page elements.

SEO 67
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How AI Tools Can Help You Optimize Your Marketing Budget

Up and Running

Leveraging the power of ML or Machine Learning, AI can help channelize your marketing spending in proper directions leading to a higher return on investment (ROI). If you plan to seek out funding , you’ll need to outline your marketing spend, as well as the channels and campaigns you intend to run. Pitch to investors. Do it yourself.

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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

Simply sign up using your Google account, create a channel , and upload your video files. Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube.

Hosting 127