Both Sides of the Table

APRIL 23, 2011

He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. He does think there are opportunities in vertical search. 37:00-40:30).

Vertical 265

Vertical Curation Boston Burn Rate 265

VC Cafe

SEPTEMBER 9, 2020

New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng. Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. New media platforms are enabling a new creator type: Digitally Native Vertical Creator s, Eric Feng. ” Eric Feng.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

ConversionXL

AUGUST 21, 2014

Using an aggregated set of over 15 billion actions analyzed by Mixpanel each month during August, September, and October 2013, they were able to establish new, industry specific benchmarks for retention. When looking closely at the verticals above, they found that two forces were at play—instant gratification and customization.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

AUGUST 19, 2016

For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”. This means companies in the health vertical need to recognize that the majority of its users are coming from a mobile device. Aggregate Audience Data. Mobile RTB.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Austin Startup

APRIL 25, 2017

Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. Now she’s on it every day!

Valuation 48

Valuation Technical Review Social Network Forecast 48

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145

Media Israel Social Network Flash 145

The Next Web

DECEMBER 8, 2013

Today, Airbnb, oDesk and multiple second-hand fashion marketplace startups show that there are tons of untapped verticals where horizontal product platform cannot serve properly or where consumer simply prefer a more tailored brand. Start with aggregating scarce and in-demand inventory. If that means picking up the phone, so be it.

B2C 136

B2C B2B Demand Vertical 136

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Foundry Group is using their portfolio company Monday to aggregate portfolio companies’ job postings on their own jobs page; Point Nine Capital uses Recruitee for the same purpose. the Untouched Vertical.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Steve Blank

AUGUST 20, 2009

Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. or posterous, but you have to pay for it&#.

Silicon Valley 210

Silicon Valley Startup RSS Customer Development 210

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. How are you reading it right now?

Email 54

Email Software Review Software Campaign 54

YoungUpstarts

FEBRUARY 11, 2019

Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data? Tech-driven CRM systems will communicate across channels to rapidly seek information in order to understand each unique situation. Today’s best SMB-focused CRMs capture metrics more effectively than ever before.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

Ben's Blog

JUNE 3, 2024

Marketing copilots, with their ability to go through large amounts of data from multiple customer data platforms and use all your data in one place (especially as marketing channels continue to increase), will also be able to help with non-content creation work, such as audience segmentation and planning.

Software 84

Software Sales Marketing Vertical 84

The Equity Kicker

MAY 19, 2015

Firstly some apps will aggregate goods from lots of retailers and discovery will happen in app. That creates space for startups to build discovery experiences focused on specific verticals. The aggregation needs to be broad enough that transactions occur frequently but narrow enough that product discovery is truly engaging.

eCommerce 60

eCommerce Mobile Aggregator Vertical 60

Hearpreneur

AUGUST 2, 2016

Most companies would agree that they would prefer to focus marketing efforts on acquiring investors who have explicitly expressed an interest in being involved in crowdfunding and in specific verticals, both as a user on a platform matching them with opportunities, and directly with issuers.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

ConversionXL

JANUARY 14, 2016

Each app in each vertical is a world of its own. Now that you’ve singled out the segments that matter most to your business, you can use mobile measurement companies ( here are the ones vetted by Facebook) to pinpoint the exact marketing channels, networks, campaigns and even creative variations that delivered those users.

Mobile 48

Mobile Conversion Retention Campaign 48

aweissman.com

JUNE 11, 2007

At the same time, Jeremy Liew writes about content specific ad networks that in effect are creating synthetic ad channels: "Synthetic channels, like the channels on the big portals, have an advantage in this respect. But I still think networks, synthetic ad channels, vertical ad businesses, etc., at 10:26 AM.

Networking 20

Networking Vertical Differentiation Channel 20

ConversionXL

DECEMBER 3, 2018

Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. Most niche industries have some form of representation on these channels, like: This subreddit for commercial audio-visual engineers. It created powerful network effects. Conclusion.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. Clicking on Channels shows you the first report. In my case I'm looking at Social Media (boss LOVES social!),

Analytics 135

Analytics Vertical Metrics Web 135

Start Up Blog

APRIL 29, 2013

Like most politically important information, consumers will eventually get to be in control of their own aggregated data. A local example was the Greenhouse pop up restaurant in Melbourne by Joost Baker – Which included vertical gardens and large amounts of material re-purposing. Cities are now becoming vertical again.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Occam's Razor

FEBRUARY 9, 2015

You can get the overall traffic numbers… Which gives you a sense for how strategically you are treating this channel, and how your competitors are doing it. Even if organic social exposure on top channels are approaching sub 5% of your followers! Identify channels that are more effective for your competitors.

Metrics 60

Metrics Analytics Non-Compete Search 60