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Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified leadgeneration tool then?’ She answered, ‘We see a lot of deals.’ Her answer? ‘I I chose my words very carefully. I said we had a lot of deal flow.
This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churnrates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Yet many B2B companies don’t have a clue. 4:31 PM.
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