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How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churnrate meant the company’s growth was unsustainable. For example, creating a rule in the Groove app tends to take between 10 and 30 seconds, while customizing a support widget is a 2 to 3 minute task. Now to the case studies…. Why Did This Happen?
Well, on the surface it appears to align price with customer success (bigger customers pay more money), it gives you the excuse to have really fun widgets on your pricing page, and it seems to offer low-cost entry options which then scale to the moon. The calculation is dependent on your churnrate. Michael Selik.
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