Aggregator Churn Rate Widget 
ConversionXL
AUGUST 21, 2014
How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. For example, creating a rule in the Groove app tends to take between 10 and 30 seconds, while customizing a support widget is a 2 to 3 minute task. Now to the case studies…. Why Did This Happen?
www.kalzumeus.com
AUGUST 13, 2012
Well, on the surface it appears to align price with customer success (bigger customers pay more money), it gives you the excuse to have really fun widgets on your pricing page, and it seems to offer low-cost entry options which then scale to the moon. The calculation is dependent on your churn rate. Michael Selik.
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