ConversionXL

APRIL 29, 2013

When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates. But here’s where data gets facinating.

Campaign 130

Campaign Email Framework Clickthrough 130

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94

B2B Marketing Curation PPC 94

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Direct Response Advertising becomes ever more efficient.

Internet 114

Internet eCommerce Advertising Flash 114