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In that handbook, our goal was to aggregate all the amazing content out there. In addition, there are opportunities to build a marketplace around communities that are passionate about a specific product category, i.e. GOAT for sneakers. This reminded me that it has been awhile since we’ve touched upon this topic on our blog.
John Jantsch: Well, and let’s not forget to throw in the aggregators that are out there doing the 10 best blah, blah, blah in their city. I mean, they’re essentially national lead aggregators and they’re messing up the local results. It becomes a very active landscape. It seems like Google right now likes them.
This is what Dale Stephens of Uncollege has been saying to me for a while - that education is being unbundled into its component parts: content, teachers, credentials,community, physical campus, mentors, hiring and network. They disintermediate incumbent industries but also do the same to any new attempts at re-aggregation?
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