Remove Aggregator Remove Continuous Deployment Remove Naming Remove Retention
article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

Now, in some situations, this over-selling would lead to a secondary problem, namely, that customers would realize they had been duped and refuse to re-subscribe. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Case Study: Continuous deployment makes releases n.

Customer 167
article thumbnail

Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects.

Customer 156