Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

FEBRUARY 26, 2020

And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Why conversion attribution starts with traffic attribution. Why conversion attribution starts with traffic attribution.

Analytics 118

Analytics Campaign Email Channel 118

Startup Lessons Learned

JUNE 5, 2009

It’s entirely possible for the startup to be a massive success without having large aggregate numbers, because the startup has succeeded in finding a passionate, but small, early adopter base that has tremendous per-customer behavior. After a few months of early beta at IMVU, we discovered that our actual conversion rate was about 0.4%.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Both Sides of the Table

FEBRUARY 21, 2010

This form of advertising is know at CPA (cost per action). They know that a call will lead to a higher conversion rate and a better chance to cross-sell products leading to higher average order values. It should lead to higher conversion rates and happier customers. Social networks continue to drive conversion of marketers.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

ConversionXL

MARCH 13, 2013

Put up an minimum viable product and see if people pay for it (metric – conversion rate of beta user to paid). Potentially a landing page conversion rate could answer the first part of the question also because it’s a measure of the need. Here is a chart showing my various conversion sources in Analytics.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Up and Running

APRIL 18, 2012

Or conversions on the web? 2. Forecasts don’t take an MBA, CPA, or PhD. But the difference between planning and accounting is a complete different dimension: accounting starts today and goes backward in time in ever increasing detail, while planning starts today and goes forward in time in ever increasing summary and aggregation.

Forecast 63

Forecast SBA Aggregator CPA 63

Austin Startup

AUGUST 30, 2019

Joining Schwartzfarb on the panel will be Kurt Rathmann, CPA (CEO of Scalefactor), Rob Taylor (CEO of Convey) and Monica Landers (CEO of Storyfit). At the event, there will be an interactive panel moderated by Trevor Boehm, Techstars Program Director and lead writer of “Get Backed,” a best-selling book on fundraising.

Austin 48

Austin Management Los Angeles New York City 48