Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Occam's Razor

OCTOBER 21, 2013

You can read this post to learn how these tools collect data: The Definitive Guide To (8) Competitive Intelligence Data Sources. No keyword-level conversion analysis. Bounce Rates, % New Visits, Visit Duration, Goal Conversions, Average Order Value. Aggregated search engine level analysis. I really loved having this data.

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

APRIL 20, 2009

All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. Technical Definition : Count of all the Unique cookie_id’s during a given time period. Guess what? It's true! " The answer?

Metrics 107

Metrics Analytics Web Aggregator 107

Occam's Razor

MARCH 8, 2010

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. In this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our beloved corporation to monetize. You run a report and notice a trend for this metric.

Metrics 118

Metrics Web Analytics PPC 118

Startup Lessons Learned

JUNE 5, 2009

Unfortunately, most decisions that confront startups lack a definitive right answer. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. For example, say that your business model calls for a 4% conversion rate – as ours did initially at IMVU.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Version One Ventures

SEPTEMBER 6, 2017

Over the next two weeks, I set out to build my own Mattermark / CBInsights by aggregating the APIs of Crunchbase, AngelList, and Twitter, as well as any other relevant datasets I could get access to. The next challenge is that all the various data sources have different definitions and labels (leading to inconsistent data).

Seed Stage 126

Seed Stage Later Stage Algorithm API 126

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 60

Analytics Metrics Web Leadership 60

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Stories like these are what has led me to this definition of progress for a startup: validated learning about customers. Great post! Great post!

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 138

Metrics Campaign Email Marketing 138

Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Any big shifts in investment (marketing, customer experience, team sizes, tools).

Analytics 135

Analytics Vertical Metrics Web 135

crowdSPRING Blog

AUGUST 2, 2016

One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. A landing page, for instance, can be analyzed relative to conversions. Even when metrics are not tied to dollar amounts, collect, organize, and analyze trends in performance.

Marketing 48

Marketing Metrics Aggregator Social Media 48

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics: Tracking Offline Conversions. "Engagement" Is Not A Metric, It's An Excuse. Is Conversion Rate Enough? How to focus?"

Analytics 125

Analytics Metrics SEM Web 125

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. So let’s turn our attention from what may happen in the future to what is definitely happening in the present. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

AUGUST 10, 2016

It requires that optimizers put in the effort to create user state models, dig into cohort analysis and correlative metrics, run experiments for different user states, etc. When optimizers talk about A/B testing and experimentation, they’re focused on increasing conversions. Which phase of the funnel are those metrics?

NPV 48

NPV Metrics Retention San Francisco 48

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metric: A metric is a number. But not normal metrics. Dimensions.

Analytics 140

Analytics Metrics Web Framework 140

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

David Teten

MARCH 2, 2013

We thought that you’d be interested in our conversation. Tom draws on two metrics to demonstrate that larger funds are, in fact, more likely to be top performers. Firstly, “fund size” can be misleading as some firms prefer to raise a large aggregate amount split between several concurrent funds.

LP 114

LP Securities and Exchange Commission Silicon Valley Venture Capital 114

ReadWriteStart

JUNE 29, 2020

Governor Cuomo, governor of New York State, USA, highlighted the quintessential issue with the coronavirus pandemic in his conversation with Howard Stern on 13 April 2020. Before we look at ways to bootstrap a startup, let’s consider a comprehensive definition of what a startup is. What is a startup?

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

Occam's Razor

AUGUST 12, 2013

In a recent post, Multi-Channel Attribution: Definitions, Models and a Reality Check , I outlined three distinct attribution challenges. Looking at the picture above … we've spent money on Social, Direct, Search, and Referral efforts and received 767 conversions. You can use the Top Conversion Paths report.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. This thing crushed sign-up conversions. We re-ran tests.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

JUNE 20, 2019

In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.). Wistia’s analytics can help connect the dots between video consumption and conversions. Brightcove analytics aggregated data effectively across those platforms. Image source ). Conclusion.

Hosting 127

Hosting Video Technical Review Software Review 127

Occam's Razor

MAY 19, 2014

" And we oblige: "Conversion Rate, that's it." But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. So, great metric. Honestly, who can blame them.

Metrics 160

Metrics Analytics SEC Acquisition 160

Occam's Razor

SEPTEMBER 16, 2008

Simple talk in this blog post: Highlight a definition. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? Never the one to let sleeping dogs lie, I wanted to simplify the definition a bit more. 1: Conversion Rate.

Metrics 124

Metrics Web Non-Compete Analytics 124

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). That means: All of these metrics are off. EU Cookies!) What's possible to measure.

Analytics 125

Analytics Channel Metrics Web 125

Occam's Razor

FEBRUARY 7, 2011

More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ].

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

FEBRUARY 22, 2010

Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance. Both Fireclick and Coremetrics provide benchmarks related to conversion rates, cart abandonment, time on site, and so forth. Check the definitions of various metrics.

Analytics 124

Analytics Securities and Exchange Commission Search Engineer 124

ConversionXL

MARCH 16, 2016

Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Instead of distributing bulky customer satisfaction surveys, where even your managers don’t know what to do with the results, you have only one question, one metric to deal with. Beauty in Simplicity.

.Net 48

.Net Metrics Retention Aggregator 48

Startup Lessons Learned

MAY 11, 2020

You can find my conversation with Sam in that format below. I wanted to start with a recent conversation I had with Sam Altman. Our conversation focuses on what investors can do, but also what all of us can do to help lead in a time like this. Here's my conversation with Sam Altman.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. So what is this mysterious metric? Definition: It is usually measured in two ways: The percentage of website visitors who see just one page on your site.

Metrics 121

Metrics Analytics PPC Campaign 121

ConversionXL

JULY 10, 2019

On a micro level, each section or chart should lead with priority metrics, or KPIs , followed by secondary metrics. . Many reporting tools lead with secondary metrics , which measure “what must not be broken” (instead of “what needs to be fixed”). Always start with the big picture. Why it happened.

Metrics 133

Metrics Analytics Green Aggregator 133

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Allow me to point out that only 50% of the metrics I love exist in clickstream tools - like webtrends or xiti or unica.

Analytics 119

Analytics Web Metrics Channel 119

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. Hence your CXOs should definitely not get a data puke like the one above. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. Think back to the definitions above.

Analytics 160

Analytics Metrics Web Ohio 160

Startup Lessons Learned

JUNE 9, 2020

In the first part of our conversation, we talk about the chronology of what has happened to Airbnb, the impacts the pandemic has had on their business and the emergency measures the company was required to take. You can listen to our conversation on Apple podcasts , Google podcasts , or wherever you like to download. I am Eric Ries.

Silicon Valley 60

Silicon Valley Hosting Cofounder Employee 60

www.kalzumeus.com

AUGUST 13, 2012

Unless you own a hosting company, “number of servers owned” is not a metric your CEO cares about. Long story short: Server Density is a UK company and there are conversion issues from GBP to USD and back again. This is pretty much the way that normal distributions show up in nature — through aggregation.

Revenue 62

Revenue Distribution Software Non-Compete 62

practicetrumpstheory.com

JULY 14, 2010

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. Map Metrics to Actions The next step is to map specific actions in your product to Activation and Retention.

Metrics 51

Metrics Lean Retention Startup 51