Duct Tape Marketing

JUNE 30, 2017

The Definitive Guide to Data-Driven Marketing written by Guest Post read more at Duct Tape Marketing. Consider the following: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). How Does a Data-Driven Approach Impact Lead Conversion? Sound familiar?

Marketing 53

Marketing Database B2B Campaign 53

Both Sides of the Table

OCTOBER 17, 2019

Invoca is now doing 10s of millions in recurring revenue and is growing > 75% year-over-year but it took the first 3 years to really build out the technology and acquire our initial enterprise clients. I mentioned that we sold our position in Kyriba for > $1 billion but when we invested it had virtually no revenue.

IP 223

IP Intellectual Property IRR Cofounder 223

Occam's Razor

OCTOBER 21, 2013

You can read this post to learn how these tools collect data: The Definitive Guide To (8) Competitive Intelligence Data Sources. No keyword-level conversion analysis. Bounce Rates, % New Visits, Visit Duration, Goal Conversions, Average Order Value. Aggregated search engine level analysis. I really loved having this data.

Search 156

Search SEO Analytics Engineer 156

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

JULY 30, 2019

Aaron Weiche: We definitely see a very strong signal from the biggest window into the web through Google, that reputation really matters, and they are bringing it to the conversation right in that search result, very high, and very visible for a user to interact with. Definitely focus on being great, consistently over and over again.

Software Review 65

Software Review Reputation Small Business Aggregator 65

Startup Lessons Learned

JUNE 5, 2009

Unfortunately, most decisions that confront startups lack a definitive right answer. And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Software By Rob

JANUARY 12, 2010

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.

Software Review 55

Software Review Marketing Startup PPC 55

www.forentrepreneurs.com

FEBRUARY 2, 2010

The company has just missed its quarterly revenue forecast. Lets take an example, and look at how they might do this: They will be able to tell you that revenue is composed of deals. To compute revenue, you multiply average deal size by number of deals. Good board members want to know two things: Why that happened?

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. This thing crushed sign-up conversions. Maybe not.

Conversion 133

Conversion Technical Review Channel Engineer 133

www.kalzumeus.com

AUGUST 13, 2012

Doubling SaaS Revenue By Changing The Pricing Model. It only tends to weakly proxy revenue. Yes, in general, a company with 10 servers tends to have more commercial success than a company with 1 server, but there are plenty of single-server companies with 8 figures of revenue. Results From Testing: 100% Increase In Revenue.

Revenue 62

Revenue Distribution Software Non-Compete 62

ReadWriteStart

JUNE 29, 2020

Governor Cuomo, governor of New York State, USA, highlighted the quintessential issue with the coronavirus pandemic in his conversation with Howard Stern on 13 April 2020. Before we look at ways to bootstrap a startup, let’s consider a comprehensive definition of what a startup is. What is a startup?

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

ConversionXL

SEPTEMBER 2, 2020

Exit interviews can be conducted over a phone or video call so you can have a conversation to get deeper insights than you’d be able to with a survey. If you have the time and resources to devote to creating a custom offboarding flow yourself, it’s definitely a viable option. . The goal is to build on the information you already have.

Retention 83

Retention Email Customer Aggregator 83

Occam's Razor

MARCH 8, 2010

" (At this point a true Analysis Ninjas would inquire how that conclusion was arrived at and ask for a definition of sticky , but I digress.). Key Performance Indicator: Conversion Rate for Top Search Keywords. This is the other little secret: no KPI works at an aggregated level to by itself give us insights. So what? "We

Metrics 118

Metrics Web Analytics PPC 118

Occam's Razor

JANUARY 12, 2015

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. Definition? All data in aggregate is crap. They typically look like this: "Tripling the investment in Paid Search for this list of keywords will increase revenue by $893k per week."

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. Remember: All data in aggregate is crap, segment or suck. With advertising revenue in a tailspin, it is more important than ever.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

AUGUST 10, 2016

It’s not the easy choice, but if you’re looking for long-term revenue growth, it’s the only choice. When optimizers talk about A/B testing and experimentation, they’re focused on increasing conversions. New paid customers with total revenue. What Are User State Models? Signups with activations.

NPV 48

NPV Metrics Retention San Francisco 48

David Teten

MARCH 2, 2013

We thought that you’d be interested in our conversation. Moreover, VC funds on average earn approximately 2/3 of their revenue from fixed fees. Firstly, “fund size” can be misleading as some firms prefer to raise a large aggregate amount split between several concurrent funds.

LP 114

LP Securities and Exchange Commission Silicon Valley Venture Capital 114

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. So let’s turn our attention from what may happen in the future to what is definitely happening in the present. What is the right revenue model? In other words, they are facing conditions of extreme uncertainty, just like startups.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

AUGUST 12, 2013

In a recent post, Multi-Channel Attribution: Definitions, Models and a Reality Check , I outlined three distinct attribution challenges. MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Let's go! Hurray, hurray! •

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

JANUARY 8, 2020

This goes beyond just having a data dictionary for feature definitions. Try the Google Analytics revenue prediction dataset and analysis Notebooks , or the conversion optimization dataset with ROI analysis for Facebook marketing campaigns. What if we could ensure our datasets were clearly documented? And, if so, why?

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

Startup Lessons Learned

MAY 11, 2020

You can find my conversation with Sam in that format below. I wanted to start with a recent conversation I had with Sam Altman. Our conversation focuses on what investors can do, but also what all of us can do to help lead in a time like this. Here's my conversation with Sam Altman.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

Occam's Razor

JULY 18, 2011

Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Analysts will almost always measure emails sent, and will often measure some type conversion signal. Did the website deliver the goods?

Metrics 138

Metrics Campaign Email Marketing 138

Occam's Razor

AUGUST 9, 2016

Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. It has been a great way to immediately influence revenue for my ecommerce engagements. The latter is particularly useful as an aggregated view for senior executives. Take a break. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). What report would you want to see on conversion attribution that would help you decide where to spend??

Analytics 125

Analytics Channel Metrics Web 125

ConversionXL

MARCH 16, 2016

NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. But that’s just aggregate information, not totally useful because it’s not your specific industry. Kind of like a good conversion rate in that sense, then. Well, What’s Wrong With NPS?

.Net 48

.Net Metrics Retention Aggregator 48

Occam's Razor

FEBRUARY 7, 2011

More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. And if you came back again, in less than 29 mins on the keyword "Avinash is not awesome" and saw ten pages and converted then that kw will show zero visit, 10 pages and one conversion.

Analytics 94

Analytics Web Non-Compete Metrics 94

VC Cafe

JUNE 18, 2012

Content providers and owners facing diminishing revenues from their SD sales, due to increasing demand for HD content, can now restore the full economic value of their vast archives, by transforming them to True HD. Unlike other companies, we are a true digital record label, not aggregators. Brandsforce - Company Website.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Duct Tape Marketing

SEPTEMBER 10, 2019

And I’m guessing one of them certainly is a lot of, “What’s the revenue? So what’s your top-line revenue? The more revenue you have, the more valuable your company is going to be, generally. The more revenue you have, the more valuable your company is going to be, generally. Here’s why.

Entrepreneur 49

Entrepreneur Switzerland Revenue Differentiation 49

Startup Lessons Learned

AUGUST 26, 2020

Their efforts in this crisis have been admirable, but as Jake and Irma made clear in our conversation, this is not enough, we need a widespread, fully funded WPA scale effort to put Americans back to work. Here's my conversation with the founders of Bitwise. And then I, of course, need revenue for this."

Fresno 60

Fresno Community Technology California 60

Occam's Razor

MAY 19, 2014

" And we oblige: "Conversion Rate, that's it." You definitely want a lot of Visits. Conversion Rate <-> Average Order Value. Our returning champion, Conversion Rate! Everyone loves Conversion Rate!!! 2% Conversion Rate, AOV = $26. Conversion Rate, AOV = $14. See the magic?

Metrics 160

Metrics Analytics SEC Acquisition 160

ConversionXL

JULY 10, 2019

You’re hitting the goal, but the steady increase in list size isn’t growing revenue—a fact that’s been overlooked and gone unreported. Following the inverted pyramid guidelines, you can show high-level, aggregate performance with one chart, and break out performance with another. Here’s a chart showing revenue and spend year to date.

Metrics 133

Metrics Analytics Green Aggregator 133

www.chubbybrain.com

SEPTEMBER 28, 2011

Between the worse data aggregation method and the much higher amount of work Wesabe made you do, it was far easier to have a good experience on Mint , and that good experience came far more quickly. spent $20 million to get back to the same revenue that I had when I was CEO. Post-Mortem Title : Why Wesabe Lost to Mint.

Software Review 79

Software Review Startup Technical Review Vesting 79

Occam's Razor

SEPTEMBER 16, 2008

Simple talk in this blog post: Highlight a definition. Never the one to let sleeping dogs lie, I wanted to simplify the definition a bit more. So here's my definition, a bit more simple, a bit more English, a bit less jargon. Hence my stress on the bookends of that definition. 1: Conversion Rate. " and.

Metrics 124

Metrics Web Non-Compete Analytics 124

Occam's Razor

JULY 15, 2014

Hence your CXOs should definitely not get a data puke like the one above. Or: While revenue is up by 48% profits have plunged by 80% because of our aggressive shift from to Cost Per Click as the God metric, this has brought increased sales of our loss leading products. Think back to the definitions above. So guess what this is?

Analytics 160

Analytics Metrics Web Ohio 160

Startup Lessons Learned

JUNE 9, 2020

In the first part of our conversation, we talk about the chronology of what has happened to Airbnb, the impacts the pandemic has had on their business and the emergency measures the company was required to take. You can listen to our conversation on Apple podcasts , Google podcasts , or wherever you like to download. I am Eric Ries.

Silicon Valley 60

Silicon Valley Hosting Cofounder Employee 60

Occam's Razor

JANUARY 30, 2012

Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. In this case, I've done that by adding a filter to segment revenue to only show social value. I would like an alert when goal conversion rate for any day is greater than 25%. Known unknowns. Pretty cool. But that is not all.

Analytics 146

Analytics Metrics API Web 146