Aggregator Conversion Forecast 
Up and Running
JULY 2, 2014
Sales forecasting is much easier than you think, and much more useful than you imagine. You review and revise your forecast regularly. Since sales are intimate with costs and expenses, the forecast helps you budget and manage. Since sales are intimate with costs and expenses, the forecast helps you budget and manage.
Austin Startup
APRIL 25, 2017
Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. To be clear, I can’t forecast the details of how an augmented reality OS should work. 2 years ago my grandmother didn’t have Facebook. Now she’s on it every day!
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Up and Running
APRIL 18, 2012
I posted 5 Things Every Manager Should Know About Financial Forecasts recently on the Industry Word blog on the SBA (Small Business Administration) community site. Maybe these five points, taken from that earlier post, will help: 1. Forecasts are for business, not truth, or beauty. Or conversions on the web?
Duct Tape Marketing
FEBRUARY 28, 2022
Challenges of scaling Jeff and Jay share conversations about grow, growing and scaling subscription businesses with a customer first approach, check out all the episodes. So, so our demand forecasts are off the most common one. Is this too lower risk, too high risk for us to take, can you have that conversation?
Startup Lessons Learned
JUNE 5, 2009
Companies that reliably fail to make their forecasted numbers are exceptionally prone to “management retooling.&# Similarly, it’s easy to generate large aggregate numbers by simply falling back to non-disruptive or non-sustainable tactics (see Validated learning about customers for one example).
Duct Tape Marketing
SEPTEMBER 5, 2014
The impact of this is pretty profound in 3 key areas: We have a much more difficult time forecasting our sales future because we get engaged with prospects much later. If we sell a product that used to have a 6-month sales cycle, we could reasonably do a weighted forecast, six months out. You don’t get to control the conversation.
Ben's Blog
OCTOBER 7, 2020
Decision expert (and leading poker player) Annie Duke comes back on the a16z Podcast — after our first conversation with her for Thinking in Bets , which focused mainly on WHY our decision making gets so frustrated — to talk about her new book , which picks up where the last left off, on HOW to Decide: Simple Tools for Better Choices.
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