Feld Thoughts

JUNE 15, 2012

While I was in Iceland a few weeks ago, there was a set of discussions driven by Brad Burnham of Union Square Ventures about trying to make Iceland and “Internet Neutrality Zone” similar to Switzerland and banking. While I have no idea if this is feasible, the need for it seems to be increasing on a regular basis.

Iceland 133

Iceland Cloud Switzerland Government 133

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. You think All Visits and Overall Conversion Rate gives you insights. For example I might click on New Visitors, Copy and then customize it to identify New Visitors from Iceland. Why Segmentation?

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.

Analytics 135

Analytics Vertical Metrics Web 135