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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

Rich Snippets : If your Structured Data coding is implemented correctly, the search engines will use the Structured Data on your website to display key information right into the search results page. Aggregate Star Review Ratings in search results. In other words, Schema represents the building blocks of Structured Data.

SEO 28
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Transcript of Why Reviews Matter to Your Business

Duct Tape Marketing

Aaron Weiche: We definitely see a very strong signal from the biggest window into the web through Google, that reputation really matters, and they are bringing it to the conversation right in that search result, very high, and very visible for a user to interact with. Do you think consumers understand the difference between those?

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How to Come Up with More Winning Tests Using Data

ConversionXL

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

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Case Study: SlideShare goes freemium

Startup Lessons Learned

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. ’&# They removed the core plan, and conversions went up.