Aggregator Conversion Information Rights 
Duct Tape Marketing
JANUARY 25, 2016
Rich Snippets : If your Structured Data coding is implemented correctly, the search engines will use the Structured Data on your website to display key information right into the search results page. Aggregate Star Review Ratings in search results. In other words, Schema represents the building blocks of Structured Data.
Duct Tape Marketing
JULY 30, 2019
Aaron Weiche: We definitely see a very strong signal from the biggest window into the web through Google, that reputation really matters, and they are bringing it to the conversation right in that search result, very high, and very visible for a user to interact with. Do you think consumers understand the difference between those?
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ConversionXL
APRIL 22, 2015
While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.
Duct Tape Marketing
MARCH 12, 2025
During our conversation, Bruce shared powerful insights into how Google ranking, AI-generated content, and SEO strategy are evolving in 2025. If you want to rank in AI, right, it isn't really so much the social component about who you are. It's collective information, right? John Jantsch (17:35.928) Right.
Startup Lessons Learned
AUGUST 16, 2010
Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. ’&# They removed the core plan, and conversions went up.
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