Remove Aggregator Remove Conversion Remove Lead Generation
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Seven Things Your Customers Can Do Better Than You

YoungUpstarts

So Westlaw created Peer Monitor, which aggregates anonymized data on firms’ financial and operational performance, collected from participating clients with their permission — and this turned into a lucrative new business. One early result from that was an increase in contacts generated by social media of 400 percent.

Customer 168
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 48
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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. What They Do: Travel search engine. Distribution revenue is CPC and CPA. .

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What is CRM? Customer Relationship Management Explained

Up and Running

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Typically, this is most valuable for marketing, sales, and service teams who are actively working on lead generation. It helps remove some of the busy work so that you and your team can focus on relationships.

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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

Wistia’s analytics can help connect the dots between video consumption and conversions. Brightcove analytics aggregated data effectively across those platforms. In terms of concrete features, it’s the look and feel of the video player, the speed and quality of video delivery, and ease of use of the platform. Image source ).

Hosting 127
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How High-Performing Companies Use North Star Metrics In Practice

ConversionXL

It’s been good for measuring growth so far, but you’ve identified that 80% of your users are on the free plan, and it’s time to focus on conversion. This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. Take Outreach’s NSM, monthly active users.

Metrics 120