Occam's Razor

MARCH 8, 2010

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. In this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our beloved corporation to monetize. You run a report and notice a trend for this metric.

Metrics 118

Metrics Web Analytics PPC 118

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

APRIL 20, 2009

All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. You can learn a lot more about Visits and Unique Visitors in this post: Standard Metrics Revisited: #1: Visitors. Name calling ensues.

Metrics 107

Metrics Analytics Web Aggregator 107

Startup Lessons Learned

JUNE 5, 2009

In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. Similarly, it’s easy to generate large aggregate numbers by simply falling back to non-disruptive or non-sustainable tactics (see Validated learning about customers for one example). June 8, 2009 1:16 AM Colin said.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

ConversionXL

JULY 29, 2015

With standard conversions, people receive value immediately. Most project creators describe their project using aggregate framing. For example, participants in one study were more likely to donate $5 to an African girl named Rokia instead of donating that money to millions of people who were suffering from severe hunger.

Campaign 48

Campaign Reputation Metrics Naming 48

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 60

Analytics Metrics Web Leadership 60

crowdSPRING Blog

AUGUST 2, 2016

One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. A landing page, for instance, can be analyzed relative to conversions. Even when metrics are not tied to dollar amounts, collect, organize, and analyze trends in performance.

Marketing 48

Marketing Metrics Aggregator Social Media 48

ConversionXL

APRIL 10, 2019

Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Form analytics and conversion optimization. It’s best paired with other quantitative and qualitative research as part of a thorough conversion research process.

Analytics 130

Analytics Metrics United Kingdom Software 130

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Now, in some situations, this over-selling would lead to a secondary problem, namely, that customers would realize they had been duped and refuse to re-subscribe. First of all, it means that most aggregate measures of success, like total revenue, are not very useful.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you).

Customer 123

Customer Analytics Metrics SEO 123

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics: Tracking Offline Conversions. "Engagement" Is Not A Metric, It's An Excuse. Is Conversion Rate Enough? How to focus?"

Analytics 125

Analytics Metrics SEM Web 125

Duct Tape Marketing

JANUARY 7, 2020

Have you ever wondered what time your go-to coffee shop closes, and typed their name in on Google search or Maps to scope their hours? And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

APRIL 13, 2015

Assisted Conversions: Smarter Marketing Impact Attribution. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 60

Analytics Web eCommerce Metrics 60

David Teten

MARCH 2, 2013

Assuming you have a large amount of capital to invest, the relatively easy decision is to invest in one of the brand-name, multi-billion dollar VCs. We thought that you’d be interested in our conversation. Tom draws on two metrics to demonstrate that larger funds are, in fact, more likely to be top performers.

LP 114

LP Securities and Exchange Commission Silicon Valley Venture Capital 114

Occam's Razor

APRIL 30, 2008

This is a fatal flaw because most dashboards are highly aggregated views of any KPI and are missing all the nuance and analysis (that only you as Ms. metrics that define success for the whole business. Kill all the ancillary metrics that were nice to know (and my kill I mean let lower levels worry about it). Ok now your turn.

Metrics 113

Metrics Web Analytics Aggregator 113

ConversionXL

JUNE 20, 2019

In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.). Wistia’s analytics can help connect the dots between video consumption and conversions. Here’s a demo featuring my name: Who is personalized video right for? Image source ).

Hosting 127

Hosting Video Technical Review Software Review 127

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metric: A metric is a number. But not normal metrics. Dimensions.

Analytics 140

Analytics Metrics Web Framework 140

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). That means: All of these metrics are off. EU Cookies!) Rinse and repeat.

Analytics 125

Analytics Channel Metrics Web 125

ConversionXL

JUNE 13, 2016

Statistics trap #3: Click rates and the conversion rate. A uni-factorial analysis of variance checks whether the variances of the individual samples differ, and the test variant that features a significant, higher conversion rate than the control. Statistics trap #3: Click Rates and Conversion Rate. “If During Testing.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 124

Metrics Web Non-Compete Analytics 124

David Teten

DECEMBER 3, 2019

Pro Publica has a Nonprofit Explorer database searchable by principal name on all nonprofit filings, so you can see a person’s nonprofit activities. . Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Know the difference between leading and lagging metrics. Common examples are Revenue and Conversions. Why do we test?

Marketing 133

Marketing Metrics Programming Design 133

Startup Lessons Learned

MAY 11, 2020

You can find my conversation with Sam in that format below. I wanted to start with a recent conversation I had with Sam Altman. Our conversation focuses on what investors can do, but also what all of us can do to help lead in a time like this. Here's my conversation with Sam Altman. That's been awesome.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

Occam's Razor

FEBRUARY 7, 2011

More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ].

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. Use the Bar format to represent the metrics. leads, transactions).

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

MARCH 26, 2014

You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Seems odd, right?

Analytics 146

Analytics Metrics API Web 146

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

om.co

FEBRUARY 5, 2013

It is something I talk about often, but mostly with my team members and in one-on-one conversations. Conversations with some of my fellow bloggers (thanks Rafat and Mike) only convinced me that it was time to jump into the deep-end. That conversation ended with two decisions. At GigaOm, we are story tellers. Back to the top.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Startup Lessons Learned

JUNE 9, 2020

In the first part of our conversation, we talk about the chronology of what has happened to Airbnb, the impacts the pandemic has had on their business and the emergency measures the company was required to take. You can listen to our conversation on Apple podcasts , Google podcasts , or wherever you like to download. I am Eric Ries.

Silicon Valley 60

Silicon Valley Hosting Cofounder Employee 60

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Increased inbound links. Inbound links are the lifeblood of SEO.

SEO 159

SEO Analytics Social Media Metrics 159

www.kalzumeus.com

AUGUST 13, 2012

The advantages: Trivial to buy for non-technical stakeholders: name the plans correctly and they won’t even need to count servers to do things correctly. (“We’re an enterprise! Unless you own a hosting company, “number of servers owned” is not a metric your CEO cares about. Name (Required).

Revenue 62

Revenue Distribution Software Non-Compete 62

Duct Tape Marketing

SEPTEMBER 10, 2019

I love looking at cost per account acquired as a key metric to share with potential acquirers. Well, in order to be “bankable,” meaning a company that a bank would lend to, you have to have some of these metrics dialed in. It’s developed by a guy named Fred Reichheld, made famous by Scott Cook at Intuit.

Entrepreneur 50

Entrepreneur Switzerland Revenue Differentiation 50

Occam's Razor

FEBRUARY 22, 2010

At one end of the spectrum, the data collected is simply the websites visited, and at the other end, the monitoring software records the credit cards, names, addresses, and any other personal information typed into the browser. Check the definitions of various metrics. Varying degrees of data are collected from a panel.

Analytics 124

Analytics Securities and Exchange Commission Search Engineer 124

ConversionXL

SEPTEMBER 15, 2020

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Four ways to use segmentation to increase conversions.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Duct Tape Marketing

FEBRUARY 19, 2019

John Jantsch: Well, and let’s not forget to throw in the aggregators that are out there doing the 10 best blah, blah, blah in their city. I mean, they’re essentially national lead aggregators and they’re messing up the local results. It becomes a very active landscape. It seems like Google right now likes them.

SEO 54

SEO Vertical Non-Compete Search 54

ConversionXL

FEBRUARY 5, 2014

To be fair, “familiarity” and “Ever listened to” aren’t really great metrics that translate to consumption. In 2013 Mazda started installing Stitcher – the second most popular podcast aggregator – in the actual dashboards of their cars. Name your podcast. Extra Lucrative Conversion Advice Blog'

Software 100

Software eCommerce Audio Hosting 100