Web Analytics Segmentation: Do Or Die, There Is No Try!
Occam's Razor
MAY 18, 2010
I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?) All visits. Total revenue.
Let's personalize your content