Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Also it is easy to take a dump of top keywords and bid on them with PPC campaigns, the table above will ensure you don't bid on the wrong ones. #4:

Metrics 121

Metrics Analytics PPC Campaign 121

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. I would like an alert when goal conversion rate for any day is greater than 25%. Try to look at your top 25 campaigns and compare conversion rate.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). That traffic (or conversions in this case) is most likely in both Referrals and Search. Is it: "No, No we have someone responsible for conversion rate improvement?"

Salary 131

Salary Analytics Green eCommerce 131

Duct Tape Marketing

JANUARY 7, 2020

And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms. Focus on Purchase Intent.

Search 78

Search PPC Kansas City B2C 78

Occam's Razor

SEPTEMBER 29, 2009

I wanted to put this as #3 because if it were a "conversion" campaign then it would not be a "branding" / feel good campaign. display campaigns did wonderfully in terms of conversion rate, but not in terms of the major goal of the campaign – sell more stuff. Phone Calls / Conversions Driven from Website.

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

APRIL 6, 2009

The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis. how much share you have today of that traffic.

Search 103

Search PPC Matching Analytics 103

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. Site Conversion Rate.

Analytics 142

Analytics Web Metrics DC 142

View from Seed

JANUARY 8, 2015

With your blog subscribers, you actually own the attention and already have permission to reach out, rather than needing to pay for clicks and conversions, i.e., borrow attention, whenever you need something. Similarly, the value of a blog is how much work each post does for you in aggregate. Now that’s ROI! The head is a bonus.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

Occam's Razor

FEBRUARY 22, 2010

If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance.

Analytics 124

Analytics Securities and Exchange Commission Search Metrics 124

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. No keyword-level conversion analysis. Aggregated search engine level analysis.

Search 156

Search SEO Analytics Engineer 156

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. The latter is particularly useful as an aggregated view for senior executives. Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. Let's call them ZQI University.

Analytics 140

Analytics Aggregator Channel B2B 140

Occam's Razor

FEBRUARY 9, 2015

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). million Unique Visitor. million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

MARCH 8, 2010

Key Performance Indicator: Conversion Rate for Top Search Keywords. In working closely with your search agency, or in-house team, you have produced a spreadsheet that shows the conversion rate for the top search keywords for your website. "The " that for this KPI the analyst has segmented the data between organic and PPC.

Metrics 118

Metrics Web Analytics PPC 118

Occam's Razor

AUGUST 22, 2011

Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? Aggregation of Marginal Gains: Recession Busting Analytics! Stop Obsessing About Conversion Rate. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI.

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?) All visits. Total revenue.

Analytics 124

Analytics Web Acquisition Metrics 124

ConversionXL

MAY 27, 2020

Another great example of linkable assets are pages that aggregate industry stats, like this one. For instance, here’s a post comparing PPC vs. SEO for startup marketing. Also, start the conversation on LinkedIn, then switch to email. Growth Design does an amazing job at this.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.

Analytics 135

Analytics Vertical Metrics Web 135

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " That's primarily because Tide does not truly understand how to do Conversation Marketing. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time. Neither should you Ms./Mr.

Metrics 166

Metrics Marketing Search SEO 166