Startup Professionals Musings

MAY 30, 2015

Join the conversation with Community Forums. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids.

Widget 120

Widget Curation Audio Aggregator 120

www.kalzumeus.com

AUGUST 13, 2012

Reports are valuable, white papers are less valuable, PDFs are virtually valueless. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Even then I don’t reply most of the time unless you are directing the conversation directly at me personally.

Email 54

Email Software Review Software Campaign 54

Up and Running

MAY 21, 2014

And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” But you also need to think in terms of the intention for that content; we need content to perform very specific functions.

Marketing 72

Marketing Social Media Sales Media 72

Duct Tape Marketing

MAY 13, 2014

Sales and marketing today is less about demand creation and conversion and more about organizing buyer behavior – buyers embark on journeys today that have no straight path or funnel. An integrated selling approach looks for ways to filter, aggregate and personalize content to the level of the individual client or prospect.

Social Media 77

Social Media Aggregator Sales Portfolio 77

Duct Tape Marketing

OCTOBER 3, 2013

Then, marketers went a step further by using various calls-to-action to encourage brand conversation on the social networks themselves. What used to come across as a blatant advertisement is not just an aggregation of user testimony, or photos, or a participatory experience. Link to Case Study: [link].

Media 77

Media Social Media Advertising Audience 77

Duct Tape Marketing

DECEMBER 25, 2018

What are your conversion rates? Once you’ve taken a look back at the aggregate data in your CRM, you’re able to see what exactly is effective and what isn’t. Maybe that’s asking your marketing team to create white papers that address concerns prospects often mention to your sales team. Take a look at where you stand now.

Sales 76

Sales Sales Cycle Architecture Aggregator 76

Occam's Razor

MARCH 23, 2010

It is faster to fail and learn then wait for an "industry case study" or find relevancy in a "industry leader white paper" I met a small group of top companies in London recently. But even if 110% of the signs point to that first make sure you have aggregated all the marginal gains.

Analytics 119

Analytics Web Metrics Channel 119

Duct Tape Marketing

APRIL 5, 2017

How do you get — you know and a lot of times that part-time person doesn’t you know they don’t have sales conversations or engineering conversations and so it’s very difficult for them to even produce the content. And you can start to put that in Excel or whatever and aggregate the most popular responses.

Email 47

Email Search Engineer Curation 47

Startup Lessons Learned

MAY 4, 2021

Just before the IPO, I had a far-reaching conversation with co-founder and CEO Brian Armstrong as he approached this major milestone for the company he co-founded back in 2012. Here's my conversation with Brian Armstrong. We're having this conversation still in the midst of a seemingly never ending pandemic and lockdown.

IPO 113

IPO Cofounder Technical Review Government 113