Remove Aggregator Remove Cost Remove Distribution Remove Social Network
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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. Entrepreneur Prerna Gupta believes that there’s a billion-dollar opportunity in bringing “Lean” principles to the development and distribution of mass-market fiction, and in presenting stories as a mobile-first experience.

Lean 60
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

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Small Business and the Death of Newspapers

crowdSPRING Blog

For much of the past five years academics, journalists, bloggers, and assorted mass-media-tag-alongs have been heralding the “ death of newspapers ,” the downfall of the publishing industry and the collapse of information distribution as we know it. Brand names matter (as do eyeballs).

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Knowledge Retention: How to Protect Your Competitive Advantage

ConversionXL

Nor is the knowledge loss limited to technical knowledge: It is not simply losing someone’s knowledge if they retire or leave the organization, it is also losing their social network, if you will, in terms of who they seek out for answers to questions in their domain. Internal social networks. The decision-making process.

Retention 128
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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

Is social media having much of an impact on what you do? We can extend our clients' reach tremendously, and for low cost, by using the internet and social media to distribute and link to the "assets" we create. Same goes for online business networking. Like a lot of service professionals. Absolutely.

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A Few Thoughts on Social Media Monitoring

Venture Chronicles

Listening platforms capture in near real time relevant discrete post level items in social networks, social media, and mixed media (e.g. These post level items are aggregated into a dashboard view and measurements of sentiment, trending, and relative status are calculated.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. Capital has built a free online tool for founders to calculate their cost of capital. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. 11) Exit .