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Automatic importing of AdWords cost data into Urchin. Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. For example I might click on New Visitors, Copy and then customize it to identify New Visitors from Iceland. AdSense now integrated into GA. Custom Reports!
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. In my case I'm looking at Social Media (boss LOVES social!), Direct Traffic (I get a lot of it!)
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