Remove Aggregator Remove Cost Remove Revenue
article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. Much of it already is. Not so fast.

Video 339
article thumbnail

Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

You can read various articles out there which will give you the cursory facts about Airbnb like their overall revenue or profitability or how their business has faired here in 2020 in the COVID environment. But ops & customer support is another 17-20% of revenue and arguably you couldn’t run the business if you took that away.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. In the early phases if you can’t acquire customers cost effectively enough you’ll need to diagnose why and how to fix it. Make sure that you count the “true” cost to acquire customers. Revenue Metrics. lowering $1.50

Metrics 346
article thumbnail

Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. And for the record, that’s per month not total in aggregate! Production costs have fallen more than 90%. Distribution costs have, too.

Video 320
article thumbnail

Chewy S-1: Category Leadership + Conveyor Belt Into Consumers’ Homes

View from Seed

revenue business still growing >50% YoY? Chewy now has over 10 million customers, repeat purchases by existing customers account for approximately 90% of their revenue today. This is analogous to SaaS companies like Slack or Dropbox, which have strong revenue growth just as their existing users consumer more of their service.

article thumbnail

Using affiliate marketing and the Internet to boost your company’s revenue

The Next Web

If your startup’s goal is to sell a product or service but you’re having a hard time with your revenue model, affiliate marketing might be the perfect match to give you that much-needed boost. Affiliate marketing can help your startup rise above the clutter and increase your revenue. What is affiliate marketing?

Affiliate 134
article thumbnail

The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. That couldn’t happen without the advent of lower cost production & distribution. This was how companies who produced media became big before the Internet.

Media 302