crowdSPRING Blog

AUGUST 25, 2013

For instance if your company spent $10,000 on print advertising and acquired 100 new customers as a result, the acquisition cost for each new customer (CPA) would be $100. To truly understand CLV, you must also collect and aggregate data on how much was spent to encourage the customer to transact again (and again and again).

Customer 95

Customer Aggregator CPA Lean 95

Occam's Razor

AUGUST 9, 2016

The latter is particularly useful as an aggregated view for senior executives. Where you have CPA, it is is an even more valuable signal. The Content Drilldown report uses the natural folder structure you are using on your website (if you are) and then aggregates content on those folders to show you performance. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

JANUARY 3, 2012

In fact, the wildly successful online marketing service Hubspot appears to do little more than produce, aggregate, syndicate and promote useful content as a way to expose potential customers to their way of doing business. Granted they do a lot of it.). So what do I do?

Balance Sheet 75

Balance Sheet CPA Syndicate Syndication 75

ConversionXL

MARCH 13, 2013

Let’s send some paid traffic to the site (metric – CPC from various sources), look at how much of it converts to a lead or a customer (metric – conversion rate) and use that to calculate cost to acquire customer (CPA). Informly / Geckoboard or other aggregators.

Metrics 111

Metrics Analytics Aggregator CPA 111

Up and Running

APRIL 18, 2012

2. Forecasts don’t take an MBA, CPA, or PhD. But the difference between planning and accounting is a complete different dimension: accounting starts today and goes backward in time in ever increasing detail, while planning starts today and goes forward in time in ever increasing summary and aggregation. It aggregates and summarizes.

Forecast 63

Forecast SBA Aggregator CPA 63

Austin Startup

AUGUST 30, 2019

Joining Schwartzfarb on the panel will be Kurt Rathmann, CPA (CEO of Scalefactor), Rob Taylor (CEO of Convey) and Monica Landers (CEO of Storyfit). At the event, there will be an interactive panel moderated by Trevor Boehm, Techstars Program Director and lead writer of “Get Backed,” a best-selling book on fundraising.

Austin 48

Austin Management Los Angeles New York City 48

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Some ecosystems are stable, others malign, and others grow and prosper.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

JUNE 5, 2009

It’s entirely possible for the startup to be a massive success without having large aggregate numbers, because the startup has succeeded in finding a passionate, but small, early adopter base that has tremendous per-customer behavior. Even that early, it became clear that 4% was not an achievable goal.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Up and Running

DECEMBER 9, 2014

Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. I’ll say that one more time. Poll question number one, we’ll have four of these today during the webinar. This is number one. What best describes you? Two, I’m a small business owner or manager.

Small Business 95

Small Business Finance Forecast Metrics 95