Remove Aggregator Remove CPA Remove Distribution Remove Sales
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

Our publisher distribution network reaches in the tens of millions of unique users and is comprised of “head end&# stars as well as many “mid tier&# and “long tail&# publishers. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction.

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Very nicely summarized above. Take a break.

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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA. You need to know, obsessively, what you get for it.

Metrics 153
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How to Fine-tune Your Small Business Finances—from Funding to Growth [Webinar Recap]

Up and Running

Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. One of the things that we’ve done fundamentally I think it creates this difference is that we focus on sales. Crosstalk 00:51:17] put your efforts into actually making sales. Bates: Fantastic.