Aggregator CPA Lean 
crowdSPRING Blog
AUGUST 25, 2013
For instance if your company spent $10,000 on print advertising and acquired 100 new customers as a result, the acquisition cost for each new customer (CPA) would be $100. To truly understand CLV, you must also collect and aggregate data on how much was spent to encourage the customer to transact again (and again and again).
Duct Tape Marketing
JANUARY 3, 2012
Without looking too hard you can see that many successful organizations lean very heavily on their content to generate and convert leads. Many business owners, and certainly most marketers, have succumbed to the need to consistently product high quality, education based content as the foundation of their marketing efforts. So what do I do?
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ConversionXL
MARCH 13, 2013
Because I know when I get home after a hard day’s work I like to have a glass of wine or 6, lean back and marvel at my amazing traffic trends report. Informly / Geckoboard or other aggregators. Of course I’m biased here but data aggregators or dashboards are awesome. We all do it.
Startup Lessons Learned
DECEMBER 14, 2009
In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. These concepts have important implications for any lean startup. In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect.
Startup Lessons Learned
JUNE 5, 2009
It’s entirely possible for the startup to be a massive success without having large aggregate numbers, because the startup has succeeded in finding a passionate, but small, early adopter base that has tremendous per-customer behavior. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May. for Harvard Business Revie.
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