Agile VC

APRIL 17, 2011

How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008).

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Occam's Razor

SEPTEMBER 24, 2012

A good business analyst will measure how many clicks came through from Facebook, and she/he will also measure the conversion rate, revenue, etc., Revenue per Facebook-referred visitor (staying with last click attribution for now). But not, ever, in aggregate.]. from those clicks. Number of qualified leads. Too strong?

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Then I choose Click from the Exactly Matching drop down. You may be getting a lot of conversions, but the CPA can kill you. Notice above I only have two CPA values.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

AUGUST 9, 2016

It has been a great way to immediately influence revenue for my ecommerce engagements. The latter is particularly useful as an aggregated view for senior executives. Where you have CPA, it is is an even more valuable signal. Try it when you are in the Store demo account. Take a break. Affiliates! Cheat Sheet for Video Ads!),

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA. You need to know, obsessively, what you get for it.

Metrics 153

Metrics Web Analytics CPA 153