Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column. You may be getting a lot of conversions, but the CPA can kill you.

Channel 162

Channel Analytics Campaign Conversion 162

Austin Startup

AUGUST 30, 2019

Joining Schwartzfarb on the panel will be Kurt Rathmann, CPA (CEO of Scalefactor), Rob Taylor (CEO of Convey) and Monica Landers (CEO of Storyfit). When I asked David Cohen, Co-CEO of Techstars, for some advice on writing the book he suggested a collaboration utilizing the experience of the 1900 companies in the program’s global portfolio?—?we

Austin 48

Austin Management Los Angeles New York City 48

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA. You need to know, obsessively, what you get for it.

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

AUGUST 9, 2016

The latter is particularly useful as an aggregated view for senior executives. The change required based on this data is not just your marketing portfolio re-allocation, that is almost trivial, what' bigger, huger, crazy-harder is changing how your company thinks. Where you have CPA, it is is an even more valuable signal.

Analytics 60

Analytics Metrics eCommerce PPC 60