Remove Aggregator Remove CPA Remove PR
article thumbnail

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

You have to have some of your own content formats and not just be an aggregator of talent. Notably I said: You have to have owned & operated websites (O&O) to drive traffic to. You should be able to convert at least 5-15% of your audience. You must invest in technology. Take for example, an eCommerce company.

SEM 150
article thumbnail

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. Aggregate impact on your Facebook brand page?

Metrics 165