Occam's Razor

AUGUST 12, 2013

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). Just so we have a visual guide through this learning process, let's use the above image as a reference. You do too. #3.

Channel 162

Channel Analytics Campaign Conversion 162

Agile VC

APRIL 17, 2011

How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. Distribution revenue is CPC and CPA. . Filing Date: initial S-1 filed Nov 17, 2010 , updated March 9, 2011. Founding Date: 2004.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Occam's Razor

SEPTEMBER 24, 2012

Revenue per Facebook-referred visitor (staying with last click attribution for now). Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. Aggregate impact on your Facebook brand page? Number of qualified leads.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. HTTP Referrer. that runs on the destination page. that runs on the destination page.

Analytics 118

Analytics Campaign Email Channel 118

Both Sides of the Table

FEBRUARY 21, 2010

I sometimes refer to this field as “intent-based advertising&# because the reason it has been so successful is that the person who typed in the search term has expressed an “intent&# to find information on that category. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA. You need to know, obsessively, what you get for it.

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

AUGUST 9, 2016

The latter is particularly useful as an aggregated view for senior executives. Where you have CPA, it is is an even more valuable signal. The Content Drilldown report uses the natural folder structure you are using on your website (if you are) and then aggregates content on those folders to show you performance. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60