How Online Video Companies Can Increase Margin and Build Better Businesses
Both Sides of the Table
SEPTEMBER 17, 2013
Content can go viral – the highest quality stuff is shared. You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run. You might fill the balance with interesting curated content from great producers who are not yet famous. You Must Produce Your Own Videos.
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