Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. Last AdWords Click Attribution Model. Linear Attribution Model.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). The best practice I recommend in Web Analytics 2.0 The conversion rate between our two main PPC keywords is 1.33% and 1.94%. Never Compare Apples to Watermelons.

Salary 131

Salary Analytics Green eCommerce 131

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They are actively losing money and actively creating upset customers. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. Joseph Boisseaux.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. They do everything.

Analytics 140

Analytics Aggregator Channel B2B 140

Occam's Razor

SEPTEMBER 29, 2009

The web rocks!]. Outcome #1: To attract "prospects" / new customers. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Web Analytics. Measurement Recommendations for Desired Branding Outcomes. " It is not very hard to measure these campaigns.

Campaign 130

Campaign Analytics Metrics Search 130

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. People make mistakes, and some tools don’t allow custom UTM parameters. Once you have unique values for each UTM parameter, create a custom UTM-tagging strategy for your organization, as well as a central document that’s accessible to all team members.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Create a Customized Dashboard – Earn Love, Drive Change. #2. Leverage Custom Alerts – Let Data Kick Your Butt Into Action. #3. Create a Customized Dashboard – Earn Love, Drive Change!

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Overall customer satisfaction. Tons of data "puking", all just aggregates.

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. challenge : Monitoring software (overt or covert) was built when the Web was static and page-based.

Analytics 124

Analytics Securities and Exchange Commission Search Engineer 124

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. So what is this mysterious metric?

Metrics 121

Metrics Analytics PPC Campaign 121

ConversionXL

AUGUST 14, 2019

Data Studio allows you to communicate data simply and in a repeatable format, and their expanded integrations, customizations, and editability have made Data Studio dashboards extremely powerful. As their PPC agency, we had to justify this dip. A relatively new feature, data blending, came out last year. Date was our join key.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

MAY 27, 2020

You don’t need to hire a developer to design your own calculator or quiz; there are plenty of tools, like SurveyAnyplace and LeadQuizzes , that let you create quizzes or surveys from scratch or customize ready-made templates. Another great example of linkable assets are pages that aggregate industry stats, like this one.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: 11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Most companies hire a Web Analyst, Sr. 12: Almost all reporting is off custom reports.

Analytics 142

Analytics Web Metrics DC 142

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. On the web we can infer a person's intent using their actual behavior.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth.

Metrics 166

Metrics Marketing Search SEO 166