ReadWriteStart

JUNE 3, 2011

Recent data from daily deal aggregator Yipit , shows there are now over 480. Observation 2: Spending beyond face value at redemption is not predictive of profitability. This result supports the importance of the Groupon promotion as a means for the small or medium-sized business to receive exposure in a new customer base.".

Redemption 131

Redemption Aggregator Advertising America 131

Agile VC

JUNE 5, 2011

Cumulative customers (unique buyers of Groupons): 15.8M (Q1 2011), 9.0M (2010), 0.4M (2009). 3) Groupon’s Business is Like An ATM: Groupon is currently unprofitable on a GAAP basis thanks to acquisition related expenses in 2010 as well as ongoing marketing spend to acquire customers. in net revenue and passes $0.58

North America 100

North America Chicago Boston Silicon Valley 100

Occam's Razor

AUGUST 22, 2011

Qualitative Analysis: "What's Voice of Customer? Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Customer Lifetime Value ROI, Buzz Monitoring, Click Fraud. Aggregation of Marginal Gains: Recession Busting Analytics! Leverage Custom Reports For Better Insights!

Analytics 125

Analytics Metrics SEM Web 125