ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. In the same vein, consider a metric like ‘time on site.’. Image Source.

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 160

Metrics Analytics SEC Acquisition 160

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. And you can definitely do brand vs non-brand analysis using these options.

Analytics 132

Analytics Marketing Campaign Metrics 132

The Startup Magazine

APRIL 25, 2021

Just doing digital marketing for the sake of it is not going to help you with definite results. This also helps boost metrics and rankings to help law firm brand image. For maw firms, aggregator websites like Find Law, All Law, and Lawyers Inventory are important when it comes to maintaining a presence.

SEO 122

SEO Social Media Search Audience 122

ConversionXL

JUNE 20, 2019

In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.). Brightcove analytics aggregated data effectively across those platforms. There’s no definitive answer to “What’s the best video hosting platform?” The learning curve for its interface can be steep.

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

OCTOBER 6, 2020

Mathematical models improve decision-making… “Model” doesn’t have a consistent definition, but I’ve boiled one down that applies to all types: “An effort to simplify, represent, and project reality in a way the mind can grasp.”. The foundation of the model is the aggregate of the known information. Step 2: Model foundation.

.Net 69

.Net Net Present Value Cost Metrics 69

Occam's Razor

APRIL 20, 2009

All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. Technical Definition : Count of all the Unique cookie_id’s during a given time period. Guess what? It's true! " The answer?

Metrics 107

Metrics Analytics Web Aggregator 107

Version One Ventures

AUGUST 16, 2017

Let’s think about the typical (and simplified) data flow in a company: raw data is aggregated, normalized or processed and then stored in a data warehouse. As a company grows bigger, dashboards sprout up all over the organization with KPIs and metrics that mean different things to different people. What’s the problem with this?

San Francisco 86

San Francisco Metrics SQL Portfolio 86

Occam's Razor

OCTOBER 21, 2013

You can read this post to learn how these tools collect data: The Definitive Guide To (8) Competitive Intelligence Data Sources. Aggregated search engine level analysis. And of course our Acquisition, Behavior, Outcome metrics. I really loved having this data. See Page Value there?

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

FEBRUARY 22, 2010

Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance. Check the definitions of various metrics. For example, if you see a metric called Cookies, find out exactly what that metric means before you use the data.

Analytics 124

Analytics Securities and Exchange Commission Search Engineer 124

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? Definition: It is usually measured in two ways: The percentage of website visitors who see just one page on your site. I am a bit more aggressive in my analysis and so I personally prefer the latter definition (using time). But either definition is fine, each has its own slight nuance.

Metrics 121

Metrics Analytics PPC Campaign 121

Occam's Razor

MARCH 8, 2010

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. In this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our beloved corporation to monetize. You run a report and notice a trend for this metric.

Metrics 118

Metrics Web Analytics PPC 118

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Allow me to point out that only 50% of the metrics I love exist in clickstream tools - like webtrends or xiti or unica.

Analytics 119

Analytics Web Metrics Channel 119

ConversionXL

MARCH 16, 2016

Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Instead of distributing bulky customer satisfaction surveys, where even your managers don’t know what to do with the results, you have only one question, one metric to deal with. Beauty in Simplicity.

.Net 48

.Net Metrics Retention Aggregator 48

Occam's Razor

SEPTEMBER 16, 2008

Simple talk in this blog post: Highlight a definition. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? Never the one to let sleeping dogs lie, I wanted to simplify the definition a bit more. " and.

Metrics 124

Metrics Web Non-Compete Analytics 124

Occam's Razor

JULY 1, 2013

Here are the official definitions: Ad Share. Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective. The data is aggregated, but remember you are not trying to pinpoint the last click here.

Search 137

Search Analytics PPC Green 137

ConversionXL

NOVEMBER 3, 2016

What Are Your Goals, and What Are Your Metrics? What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. There you want to look at things in clumps and aggregates. What types of micro-conversions produce the highest lead values?

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. That means: All of these metrics are off. This is exactly why the Page Value metric (in the past called $index value) was created. Pick metrics that matter. Hopefully soon! Three things.

Analytics 125

Analytics Channel Metrics Web 125

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Stories like these are what has led me to this definition of progress for a startup: validated learning about customers. Great post! Great post!

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

MAY 1, 2014

Milestones and Metrics. Here are some quick definitions: TAM = your Total Available or Addressable Market (everyone you wish to reach with your product). Instead, they prefer to buy through large distribution companies that aggregate products from lots of suppliers and then make that inventory available to retailers to purchase.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Version One Ventures

SEPTEMBER 6, 2017

Over the next two weeks, I set out to build my own Mattermark / CBInsights by aggregating the APIs of Crunchbase, AngelList, and Twitter, as well as any other relevant datasets I could get access to. The next challenge is that all the various data sources have different definitions and labels (leading to inconsistent data).

Seed Stage 126

Seed Stage Later Stage Algorithm API 126

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Some companies definitely should. Others definitely shouldn’t. In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

JUNE 5, 2009

Unfortunately, most decisions that confront startups lack a definitive right answer. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

ConversionXL

OCTOBER 27, 2020

Historically, featured snippets often required, for example, a bolded definition below a “What is…” style question. Passage ranking may mean that you don’t actually need a separate page for every location or FAQ or glossary definition—especially if that site structure was built with search engines, not users, in mind (i.e.

Algorithm 174

Algorithm Search Matching SEO 174

ConversionXL

OCTOBER 13, 2015

Here’s the Wikipedia definition : “In statistics and demography, a cohort is a group of subjects who have shared a particular event together during a particular time span[1] (e.g., So by segmenting your data, you can learn things you couldn’t from the aggregate data. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

crowdSPRING Blog

AUGUST 2, 2016

One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. Even when metrics are not tied to dollar amounts, collect, organize, and analyze trends in performance. Contextualize all available data relative to aggregate spend.

Marketing 48

Marketing Metrics Aggregator Social Media 48

Startup Lessons Learned

AUGUST 24, 2009

So let’s turn our attention from what may happen in the future to what is definitely happening in the present. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. My blog has over 14000 subscribers, for example.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. For that year, the metrics look amazing. But in aggregate, they can make a big difference. In the rest of this post, I’m going to try to talk you out of building one. How I define “growth”.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

AUGUST 12, 2013

In a recent post, Multi-Channel Attribution: Definitions, Models and a Reality Check , I outlined three distinct attribution challenges. You don't have to do attribution analysis for all your conversions in aggregate. . ~ Multi-Channel Attribution Analysis. ~ In Closing, Five Quick Tips/Reality Checks. Grab a Red Bull.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. What's the best way to aggregate to understand clearly how to improve? My advice would be this: 1. or non-U.S.),

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Aggregation of Marginal Gains: Recession Busting Analytics!

Analytics 125

Analytics Metrics SEM Web 125

Cracking the Code

MARCH 12, 2010

While the group sentiment for 2010 did not improve significantly vs. November 2009, the projections for 2011 are now a lot more optimistic - 42% higher 2011 aggregated EBITDA announced in March 2010 vs. the November 09! Note: high CAC ratio means high productiviy (see blog post for definition). Started on Jan. SaaS 13 Index Valuation.

Software Review 63

Software Review Technical Review Cloud Europe 63

www.subelsky.com

FEBRUARY 25, 2010

Because it has an RSS feed, one could also use "Unresolved Hoptoad Errors" as a metric influencing the continuous deployment system. This isnt Rails-specific, but we use SimpleDB for dumping a lot of important metrics data, like performance measurements, which we then turn into metrics. Email This BlogThis!

Lean 41

Lean Baltimore Ruby Maryland 41

Duct Tape Marketing

FEBRUARY 8, 2017

But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. She and I talk all about data, specifically how to aggregate the right data and use it in a way that will benefit your business. Making Data Sexy written by John Jantsch read more at Duct Tape Marketing. Yes, another cliche.).

Analytics 28

Analytics Aggregator SEO Metrics 28