Remove Aggregator Remove Definition Remove Retention
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How I Use Visualization to Drive Creativity

Both Sides of the Table

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I put my definitions on them because I didn’t want my thinking to be constrained by industry-defined boundaries or definitions. I use tools to invoke my creative self.

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Google Analytics is definitely better at measuring traffic,” noted Dan McGaw, the founder and CMO of Effin Amazing. Engagement, conversion, and retention. The paradox was clear.

Analytics 119
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Finally let’s not forget a very, very important signal of our email marketing effectiveness: Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers. It is important in your journey as an analyst or marketer that you influence the positive behavior of your company by choosing your metric definitions wisely.

Metrics 138
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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Some companies definitely should. Others definitely shouldn’t. In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect.

Customer 156
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Stories like these are what has led me to this definition of progress for a startup: validated learning about customers. Ive definitely felt some of this pain in our startup. Great post! Great post!

Customer 167
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

We got everything from price comparison engines to aggregated user reviews to one-click checkout. In addition, exchanges by definition can only support standard ad units. Competition shifts from user acquisition to user retention. It wasn’t about how well the dog could talk, it was amazing that the dog could talk at all.

Internet 114
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Marching through quicksand

Startup Lessons Learned

So let’s turn our attention from what may happen in the future to what is definitely happening in the present. And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay.