Aggregator Demand Metrics Retention 
ConversionXL
NOVEMBER 23, 2022
This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. How will you act?
ConversionXL
SEPTEMBER 13, 2018
Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention.
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ConversionXL
AUGUST 19, 2016
Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.
Hearpreneur
JULY 8, 2017
Portability: Related to privacy, consumers are going to demand that they are the owners of their data. Some innovators with integrated business models like Kaiser Permanente are making great strides in aggregating your patient data and making it accessible to you. It’s maddening for the consumer to navigate.
Startup Lessons Learned
AUGUST 24, 2009
The other revels in the world as we all know it will be someday: limitless distribution enabled by new technologies, the importance of collaborative filters, and on-demand availability of all content for end-users. Gatekeepers are overloaded. My blog has over 14000 subscribers, for example. Is that a lot?
Occam's Razor
AUGUST 22, 2011
" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Aggregation of Marginal Gains: Recession Busting Analytics!
YoungUpstarts
FEBRUARY 11, 2019
Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data? Today’s best SMB-focused CRMs capture metrics more effectively than ever before. Grow through retention: As a small business, you want to move seamlessly from conversion to retention.
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