Remove Aggregator Remove Design Remove Viral
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Content can go viral – the highest quality stuff is shared. You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run. So you either need to invest millions or partner with a “tools company” designed to help you promote and distribute video.

Video 339
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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. I had a lot of use for this concept back when I worked on game design and virtual worlds. Constructing a working business model is a form of ecosystem design. And this is true outside of games.

Customer 156
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How I Use Visualization to Drive Creativity

Both Sides of the Table

The need for creativity extends well beyond product design. Yet most startups seem to constrain creativity to product design. Free form, then aggregation, then organization, then structure, then words, then metaphors, then narrative, then publish. Many people are visual thinkers. That’s a shame.

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HBS Angels Healthcare Night

David Teten

Based on proven neuroscience “brain plasticity,” its product is designed to improve the learning ability of elementary school children and has particular value with under-prepared children, including those with ADHD. Docphin ( [link] ) is the Bloomberg for doctors.

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All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

abovethecrowd.com

Aggregating suppliers is a necessary, but insufficient step on its own. You must also organically aggregate demand. Great marketplaces do not simply aggregate a market; they enhance it. Wow” moments lead to word-of-mouth viral growth and high net promoter scores. Aggregating demand is much harder and more critical.

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

A small subset of businesses may have unique acquisition strategies that depend on real-time adjustments to copy, design, or resource allocation. There are other use cases, too, such as app developers seeking to maximize the value of users for a viral game with a lifespan of days or weeks.

Analytics 119
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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

This combined with other research and sentiment found throughout this article, leads me to believe that autoresponder campaigns should be a long, continual process, designed to consistently provide value, regardless to where your prospect is in their lifecycle. Viral/ Emotional State. But here’s where data gets facinating.

Campaign 130