Aggregator Differentiation Disintermediation 
ConversionXL
FEBRUARY 17, 2021
They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. Users can block first-party cookies, but doing so often impacts the user experience (e.g.,
Version One Ventures
JULY 19, 2018
In that handbook, our goal was to aggregate all the amazing content out there. However, over the past few years, we’ve seen new marketplaces succeed by differentiating through a new shopping experience (i.e. mobile) and/or new or differentiated supply. We purposely kept the tone factual rather than prescriptive.
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