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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

However, if everyone scrolls the whole way through, added detail may help differentiate your company for your (presumably) advanced audience. Live chat : You can aggregate data that you collect on audience interactions with live chat representatives or chatbots. Eat your own dog food. You know your product inside and out.

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Consider these facts: Start by poring over the data compiled by Jay Ritter at the University of Florida. Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter. If they have worked in business for 20 years, you have an 700-1 experience differential right out of the gate.

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