ConversionXL

OCTOBER 27, 2020

In aggregate, long-tail queries can drive a ton of traffic. Google is constantly improving search results, and we, as marketers and SEOs, should keep an eye on changes and adapt our strategies accordingly. The key here is to differentiate the click-baity articles from actually useful and informative content. Image source ).

Algorithm 174

Algorithm Search Matching SEO 174

ConversionXL

APRIL 10, 2019

You spend plenty of marketing dollars trying to get someone to your form. Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. But how much goes to waste at that stage? If you’re not tracking form analytics, you don’t know.

Analytics 130

Analytics Metrics United Kingdom Software 130

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. If you have a lot of them, aggregate them up.

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

MAY 16, 2018

BUT – most marketing experiments are done wrong. Know the difference between leading and lagging metrics. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. Why do we test?

Marketing 133

Marketing Metrics Programming Design 133

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Up and Running

MAY 1, 2014

What are you actually selling and how are you solving a problem (or “need”) for your market? Target Market. If there are multiple market segments for your business, this is where you flesh out the details. Marketing and Sales Plan. How are you going to reach your target market? Milestones and Metrics.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

JANUARY 21, 2020

Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? A sample way to answer those questions is the Digital Marketing and Measurement Model from Avinash Kaushik. You can track almost everything via GTM: events, custom dimensions, custom metrics, content grouping, etc.

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

Duct Tape Marketing

SEPTEMBER 10, 2019

Transcript of Advice for Entrepreneurs Who Want to Sell Their Companies written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. I love looking at cost per account acquired as a key metric to share with potential acquirers. Back to Podcast.

Entrepreneur 50

Entrepreneur Switzerland Revenue Differentiation 50

ConversionXL

APRIL 1, 2020

In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. And if, like so many others, you’re realizing that your marketing spend needs to get more efficient fast, an accurate LTV number is an essential first step. . Why you must differentiate among order types.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

The Next Web

MARCH 2, 2014

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. Use this metric for success to best understand if your business is growing traffic from new visitors, existing visitors or both. This post originally appeared on the Positionly blog. . Increased inbound links. Most importantly – revenue.

SEO 159

SEO Analytics Social Media Metrics 159

www.kalzumeus.com

AUGUST 13, 2012

Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics. Unless you own a hosting company, “number of servers owned” is not a metric your CEO cares about. This is pretty much the way that normal distributions show up in nature — through aggregation. Kalzumeus Software.

Revenue 62

Revenue Distribution Software Non-Compete 62

Up and Running

AUGUST 12, 2015

When Google came onto the market in ’99, ’00, there was already 15 other search engines. A persona is an aggregate of all the traits that your customers have, so that it becomes your most common customer. If you were to say, who is the target market for Crocs, in America? And competitors are actually not a bad thing.

Forecast 60

Forecast Video Business Plan United States 60

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. Why Segmentation? After that we'll do the bare bones.].

Analytics 105

Analytics Web Search Non-Compete 105

betashop.com

OCTOBER 8, 2012

A huge untapped market opportunity.?. 1 year later we sat down and had an honest conversation with ourselves and realized that our One Thing, the thing we were most passionate about, that we could realistically be the best in the world at, and that was a huge untapped market opportunity was: Design. Only do your One Thing. Fab Culture.

Technical Review 108

Technical Review Technology Software Review Valuation 108

ConversionXL

JULY 11, 2016

Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Use marketing to amplify your product. 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

VC Cafe

JANUARY 16, 2011

Founded in 2003, ASOCS develops and markets MultiComms.processors that provide seamless connectivity over diverse wireless networks. The solution is applicable both for postpaid & prepaid market segments. The ASOCS MP100 processor, featuring the ModemX™ core, represents a evolutionary approach to communications. Ceedo Technologies.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Direct Response Advertising becomes ever more efficient.

Internet 114

Internet eCommerce Advertising Flash 114