ConversionXL

JANUARY 21, 2020

Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? One Account for your company; Multiple Properties for regions (or brands) and one Property (with a different tracking code) to aggregate data from all sites; One roll-up View for each Property; One View per website.

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

ConversionXL

MAY 16, 2018

Know the difference between leading and lagging metrics. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. As you can see, leading metrics differ wildly depending on the brand and industry.

Marketing 133

Marketing Metrics Programming Design 133

Duct Tape Marketing

SEPTEMBER 10, 2019

When an acquirer looks at your company, if your gross margin is dropping consistently year over year, they’re going to draw the conclusion that you’ve lost your marketing differentiation. I love looking at cost per account acquired as a key metric to share with potential acquirers. So it’s important.

Entrepreneur 69

Entrepreneur Switzerland Revenue Differentiation 69

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. You can measure this at an aggregate level, or you can measure it just for your campaign traffic.

Campaign 130

Campaign Analytics Metrics Search 130

om.co

FEBRUARY 5, 2013

In the early days, my belief was that blogs (or as I called them micro-pubs back in 2002) would grow really fast and it would allow me to aggregate large subsets of audiences around specific niches. But that is the real metric of success as far as I am concerned. And so we built our company. Back to the top.

Founder 80

Founder Conversion Distribution Silicon Valley 80

www.kalzumeus.com

AUGUST 13, 2012

Unless you own a hosting company, “number of servers owned” is not a metric your CEO cares about. This is pretty much the way that normal distributions show up in nature — through aggregation. More alignment with business goals. It only tends to weakly proxy revenue. Michael Selik. August 13, 2012 at 10:18 am. #.

Revenue 62

Revenue Distribution Software Non-Compete 62

betashop.com

OCTOBER 8, 2012

If it’s done right, feedback and postmortems are regular activities and reviews are just the official aggregation of such feedback.?. Very hard to do, but it’s what differentiates great companies from good companies. Jason is also an investor in and Board Member at RJ Metrics. We do twice-yearly reviews of all Fab team members.

Technical Review 108

Technical Review Technology Software Review Valuation 108

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Increased inbound links. Inbound links are the lifeblood of SEO.

SEO 159

SEO Analytics Social Media Metrics 159

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Let’s look at each figure. 2 years ago my grandmother didn’t have Facebook.

Valuation 48

Valuation Technical Review Social Network Forecast 48

ConversionXL

OCTOBER 27, 2020

In aggregate, long-tail queries can drive a ton of traffic. The key here is to differentiate the click-baity articles from actually useful and informative content. Leave quality-degrading metrics like “keyword density” behind. Image source ). I hope I was able to accomplish the latter. The post Google Will Soon Rank “Passages.”

Algorithm 174

Algorithm Search Matching SEO 174

ConversionXL

APRIL 1, 2020

In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Because of this, LTV is the metric that should receive most of your attention. But, unfortunately, that basic setup won’t allow you to differentiate among: One-time orders; First-time subscription orders; Recurring orders.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. Why Segmentation? Take a breath. :).

Analytics 105

Analytics Web Search Non-Compete 105

This is going to be BIG.

MAY 26, 2022

You’d like to believe the world is completely meritocratic—that you’ll put your heads down to work on your company, hit all your metrics, and just show up on the doorstep of a VC firm who will just be bowled over at the fantastic little company you’ve created. So how can founders differentiate? They’re not buying your past history.

Founder 103

Founder .Net Term Sheet Aggregator 103

Up and Running

AUGUST 12, 2015

A persona is an aggregate of all the traits that your customers have, so that it becomes your most common customer. At the end of the day, what you want to do, is be able to move from that fishbowl of all the other businesses running around in the rat race, and differentiate yourself, and be that outlier and move to your own fishbowl.

Forecast 60

Forecast Video Business Plan United States 60

David Teten

APRIL 1, 2021

aggregates resources from all the VCs. For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. A true industry luminary will help in deal flow & differentiation . AskAnything.VC In-house, brand-name guru.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

VC Cafe

JANUARY 16, 2011

The solution provides a live, accurate status of customers’ level of satisfaction, according to metrics that are pre-defined and measured at the time of the customer experience. Logia offers Mobile Operators a range of solution for their Apps Stores starting from Content Aggregation, Billing aggregation to full white labeled Apps Store.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Direct Response Advertising becomes ever more efficient.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Be aware of your USPs and transfer them to your online business to differentiate from the ‘big’ competitors. Mature your metrics. Enhanced E-Commerce.

PPC 48

PPC Analytics Video Non-Compete 48