ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Product should be your main channel for customer acquisition, retention and expansion. Marketing : get a larger share of voice.

B2B 94

B2B Marketing Curation PPC 94

abovethecrowd.com

OCTOBER 1, 2013

This is the art of conversion: improve your site’s conversion and you simultaneously increase operating leverage AND increase competitive differentiation – a truly powerful combination. Unfortunately, conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

APRIL 21, 2014

If you have a lot of them, aggregate them up. Short version: how can I measure the results of our efforts in client acquisition and retention distinctively, if I cannot totally rely on unique/new vs. returning visitor data? You can also of course use this strategy to differentiate between new and old subscriptions.

Analytics 132

Analytics Marketing Campaign Metrics 132

Both Sides of the Table

MARCH 27, 2011

They created a reason for their customers to aggregate on their site on a regular basis. I wanted to differentiate. Responses to them are like customer retention. My suggestion is to blog about your industry. Think Mint.com. In their early days they had an enormously effective blog on the topic of personal financial management.

Startup 373

Startup eCommerce Audience Community 373

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. But, unfortunately, that basic setup won’t allow you to differentiate among: One-time orders; First-time subscription orders; Recurring orders.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Mike Michalowicz

NOVEMBER 1, 2016

For companies making a food product you must clearly differentiate your product in a crowded market place. Be sure you understand how to make every aspect of the business repeatable and scalable: aggregation, ingredient purchasing, production, fulfillment, customer experience and customer retention. Monica Jain, Fish 2.0.

Balance Sheet 60

Balance Sheet Incubator Cofounder Salary 60

Hippoland

JUNE 19, 2018

Is there a way to spread this cost of say $40k-$200k across time while simultaneously improving employee retention? And I think there can many more schools that can be established with a differentiated approach to drive the cost of education down for young people. Work: The workplace is changing a LOT.

San Francisco 48

San Francisco California Cost Software 48