Remove Aggregator Remove Differentiation Remove White Paper
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5 Types of Content That Every Business Must Employ

Duct Tape Marketing

You must understand and create content for the most important keyword phrases for your industry, the essential themes of education in your business, and your company’s core points of differentiation. Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.

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Not All Traffic Is Created Equal

www.pakman.com

Things like business white-papers or product reviews are perfect examples of informational traffic. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. Products your friends bought, etc. David Pakman. 26 September 2012 at 10:35 am. #.

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How to measure the ROI of your ongoing SEO efforts

The Next Web

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. High quality traffic.

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Transcript of How to Produce Content with a Limited Budget

Duct Tape Marketing

And you can start to put that in Excel or whatever and aggregate the most popular responses. Hey Joe, I need you to write a white paper. So that resourcefulness and taking some of the tips we talked about today, that’s what can really differentiate you, regardless of what your company sells or does. John: So true.

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