FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., clearing items you left in your cart, forcing you to log in again). Image source ).
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