Remove Aggregator Remove Disintermediation Remove Metadata
article thumbnail

FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. It works by tagging ads with metadata (e.g., Image source ). Image source ).

Caching 140