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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

Video 339
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19 Entrepreneurs List Their Favorite Technology Innovation

Hearpreneur

I quickly built a prototype that would connect to each of my bank accounts and aggregate all of the accounts & transactions into one platform. 7- Decentralized and distributed ledger Photo Credit: Erwin Vico Being in the finance industry my favorite technological innovation is Blockchain.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. And for the record, that’s per month not total in aggregate! Distribution costs have, too. This has been a very welcome addition.

Video 320
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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. That couldn’t happen without the advent of lower cost production & distribution. This was how companies who produced media became big before the Internet.

Media 302
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Gated vs.Ungated Content: What Works Best in Today’s Market?

Duct Tape Marketing

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube). Brightcove analytics aggregated data effectively across those platforms.

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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

The old brands and distribution channels are dead or dying. The beauty of the new landscape is that niches that were previously underserved can be targeted and aggregated effectively, and enthusiasm and notoriety of a brand can be built in a fraction of the time. Most apparel purchases are now in some way influenced by the internet.

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