Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! Every Brand Marketer knows the brand attributes.

Web 165

Web Design Marketing Security 165

Agile VC

OCTOBER 23, 2012

3) GP’s Care About Absolute, Not Relative, Returns - Of course most GPs pay attention to the broader returns of the market, but at the end of the day absolute returns are what matter. Startup outcomes are a power law distribution rather than a standard distribution.

LP 176

LP Accredited Investor Carried Interest Distribution 176

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

Duct Tape Marketing

JUNE 12, 2024

Gated vs.Ungated Content: What Works Best in Today’s Market? Jonathan Gandolf’s career has spanned craft beer to digital marketing, leading to his current venture which is often described as the “Spotify for B2B content.” 07:54] What’s your take on the most effective way to distribute content? [12:12]

Marketing 90

Marketing B2B Distribution Audience 90

Steve Blank

SEPTEMBER 14, 2009

To do this they have to accomplish five things; 1) get deal flow – via networking and legwork, they identify likely industries, companies and teams with the potential for rapid growth (less than 10 years), 2) evaluate those companies and teams on the basis of technology, market opportunity, and team.

Silicon Valley 237

Silicon Valley IPO Technical Review Venture Capital 237

ConversionXL

JUNE 20, 2019

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube). Still, it fills some video marketing needs. billion videos per month. views per person).

Hosting 127

Hosting Video Technical Review Software Review 127

Up and Running

MAY 1, 2014

What are you actually selling and how are you solving a problem (or “need”) for your market? Target Market. If there are multiple market segments for your business, this is where you flesh out the details. Marketing and Sales Plan. How are you going to reach your target market? Target market. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Hearpreneur

APRIL 28, 2024

I quickly built a prototype that would connect to each of my bank accounts and aggregate all of the accounts & transactions into one platform. By employing algorithms and machine learning, we can now predict market trends, assess property values, and personalize investment strategies with a precision that was previously unattainable.

Technical Review 138

Technical Review Technology Entrepreneur Artificial Inteligence 138

crowdSPRING Blog

NOVEMBER 27, 2012

When you choose a market, you should consider five main factors: 1. How many customers are in the market? How many customers are in the market? A market can be huge but dominated by only a few players. Or a market perceived to be global can be dominated by a few regions. Do these customers have the need you solve?

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Startup Lessons Learned

FEBRUARY 22, 2010

Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups.

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

Agile VC

APRIL 17, 2011

Last week ZipCar began trading and has a market cap of about $1 billion. How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. Distribution revenue is CPC and CPA. .

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

YoungUpstarts

APRIL 20, 2018

All this progress, at an ever increasing pace, creates a wealth of new opportunities and disrupts existing markets faster and more forceful than ever before. billion people living on Earth, we technically have enough food – it is just not equally distributed (which by no means is an easy problem to solve). Today, with about 7.2

Bangladesh 133

Bangladesh Silicon Valley Global India 133

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on.

Technical Review 356

Technical Review Framework Audience Media 356

YoungUpstarts

OCTOBER 23, 2017

This combinatorial model works because it’s diversified, can best withstand bear markets, benefits from technological synergies, and it’s the mix of products and services clients value. Here digital intercepts of consumer activities are aggregated into large data sets, analysed, and assessed versus market expectations.

Technical Review 154

Technical Review Artificial Inteligence Software Review IPO 154

Lightspeed Venture Partners

DECEMBER 8, 2010

This is as much of a game-changer (due to a new distribution model based on the social graph) as going from offline to the Internet was in the 90s. Innovations in media transaction platforms along with a better understanding of target audience have brought an amazing level of scale and efficiency in display advertising market.

Internet 114

Internet Media Social Media Advertising 114

VC Cafe

MARCH 1, 2024

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030. trillion by 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

YoungUpstarts

JANUARY 22, 2016

Services such as Moz Local, Localeze, Infogroup, Factual and more distribute lists of small business info to major directories and can help correct the issues in a matter of weeks or months. And you can submit events to event aggregators like Eventful; news to Google News, Bing News and Yahoo News and submit content to local sites like Patch.

Search 100

Search Fractional CTO Small Business Syndication 100

VC Cafe

JUNE 18, 2012

The UK is Israel’s second largest export market following the US, but Israeli startups often ‘forget Europe’ when it comes to Internationalizing their product. Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks.

Israel 133

Israel Securities and Exchange Commission Technical Review Software Review 133

ReadWriteStart

MARCH 17, 2011

As I said to an entrepreneur from Hong Kong at a previous roundtable: whether you are building a startup in Silicon Valley or Timbuktu, the methodology of bringing a product or service to market is not that much different. Adarsh really needs to do some thorough competitive analysis and decide which market may have room for him to enter.

Costa Rica 114

Costa Rica America Silicon Valley Entrepreneur 114

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

This is going to be BIG.

FEBRUARY 22, 2010

Every day, Monetate ( www.monetate.com ) helps major online retailers like QVC, Casual Male, and Urban Outfitters, to make the most of their online marketing dollars. Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

The Equity Kicker

MAY 20, 2013

Here’s a selection of the 20-odd startups at Maker Faire: SeeedStudio, an “open hardware company develops and brings to market innovative and cost-effective prototyping solutions for hobbyists and aspiring inventors.”. It is still unclear how much capital these businesses will require or what the exit market will be like.

Open Source 102

Open Source Venture Capital Software Review Aggregator 102

Occam's Razor

JULY 1, 2013

Content marketing is all the rage, as you are well aware of. The challenge is what to produce, what content to market? Traditional marketers (especially those that grew up with TV, billboards, or digital display advertising) try to solve for impressions. " The Ad Groups view is pretty helpful from an aggregated perspective.

Search 137

Search Analytics PPC Green 137

Gust

JANUARY 4, 2012

Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? How much risk do IP issues in the aggregate pose to our business ? Designing and producing marketing and PR materials (copyright, trademark).

Intellectual Property 143

Intellectual Property IP Startup United States 143

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. It gives your sales, customer service, business development, marketing, HR, and any other teams direct access to shared information with a better way to manage interactions with customers. Who is using CRM?

Management 116

Management Customer Software Review Technical Review 116

ConversionXL

SEPTEMBER 10, 2019

A lot of folks treat it as a synonym for online marketing. I was hired to level-up the marketing team. The team started as all marketers focused on lead generation. Every team included a mix of designers, engineers, marketers, and copywriters. Design, Product, Marketing, and Sales get pissed that you’re not in sync.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

FEBRUARY 20, 2019

Marketing had the highest turnover rate (17%) of any profession in 2018. While at a previous company, Palmer and several coworkers were asked to gauge their company’s market position. When we surveyed hundreds of marketing leaders , many noted a similar challenge: measuring knowledge retention and application from training.

Retention 128

Retention Technical Review Social Network Wiki 128

Both Sides of the Table

SEPTEMBER 15, 2013

Maker announced it has raised $62 million this year, acquired an amazing off-YouTube distribution network and grown its business in monetary terms by almost 300% year-over-year off of an already large base. ” YouTube takes 45%. I agree with YouTube (that they provide more (hosting, ad sales, etc.) But the best MCNs are so much more.

Networking 366

Networking Media Distribution Video 366

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Aggregated search engine level analysis. There is no doubt that secure search, and the delightful result not provided , creates a tough challenge for all Marketers and Analysts. But it is here, and I believe here to stay.

Search 156

Search SEO Analytics Engineer 156

Duct Tape Marketing

JULY 18, 2011

Some might go as far as to suggest content marketing has become the most effective way to build a business. Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.

Technical Review 78

Technical Review Alaska RSS Audio 78

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. This is especially true of big businesses: Chad Sanderson, Subway.

Chad 112

Chad Mobile Technical Review Aggregator 112

Austin Startup

MARCH 15, 2017

The Data Warehouse market is typically estimated at $30 B in annual revenue and the big data components, where the largest need for performance gains resides, is growing at double digit rates. Transformations, aggregations and joins at massive scale is where BlazingDB wins! Our Team is Stellar BlazingDB was founded out of necessity.

Peru 58

Peru Fractional CTO Artificial Inteligence Database 58

VC Cafe

APRIL 8, 2010

TEVA INCREASES WORLD MARKET SHARE IN RATIOPHARM PURCHASE. Through the acquisition of Ratiopharm, which is the second-largest player in the German generics market, Europe’s biggest, Israel’s Teva becomes number one in Europe as its presence in Spain, Italy and France is also boosted. Teva Pharmaceutical Industries Ltd.,

Israel 68

Israel OTC Brazil Paraguay 68

Startup Lessons Learned

AUGUST 31, 2015

It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. Telepathic, a new technology startup, is bringing A/B testing to the world of mass-market fiction and storytelling. One of their major initiatives is to launch marketing programs that engage customers in a fresh, new way.

Lean 60

Lean United States Fractional CTO Startup 60

www.kalzumeus.com

AUGUST 13, 2012

Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics. You can assume normality for the probability distribution of the average revenue per customer. This is pretty much the way that normal distributions show up in nature — through aggregation. Kalzumeus Software.

Revenue 62

Revenue Distribution Software Non-Compete 62

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Over time, they have found a formula for acquiring, qualifying, and selling customers in the market segments they have targeted. What’s the total available market?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority.

Metrics 143

Metrics Acquisition eCommerce Analytics 143