Aggregator Distribution Matching 
Occam's Razor
AUGUST 12, 2013
But how do we distribute credit for the conversions across all those channels? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). My distribution above is a good starting point.
abovethecrowd.com
NOVEMBER 13, 2012
Aggregating suppliers is a necessary, but insufficient step on its own. You must also organically aggregate demand. Great marketplaces do not simply aggregate a market; they enhance it. But in the early stages, this friction slows your roll-out and increases the costs associated with supplier aggregation.
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The Next Web
NOVEMBER 6, 2013
If your startup’s goal is to sell a product or service but you’re having a hard time with your revenue model, affiliate marketing might be the perfect match to give you that much-needed boost. He has a background in affiliate marketing and development and is a startup enthusiast in general.
VC Cafe
MARCH 1, 2024
I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches?
Steve Blank
SEPTEMBER 14, 2009
Over the same 30 years, Venture Capital firms have honed their skills and strategies to match Wall Streets needs to achieve liquidity for their portfolio companies. A serious study here: [link] concluded that younger people being more creative is a highly predictable at the aggregate level.
Lightspeed Venture Partners
DECEMBER 8, 2010
This is as much of a game-changer (due to a new distribution model based on the social graph) as going from offline to the Internet was in the 90s. The aggregation of such high-intent traffic is what makes Google a formidable force on the Internet. Year of Social Utilities. Social Media based Discovery Traffic Breaks Out.
Both Sides of the Table
JANUARY 17, 2011
From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Free form, then aggregation, then organization, then structure, then words, then metaphors, then narrative, then publish. My framework gives me a deeper understanding of the sector.
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